Online Retailers Offer Wrong Promotions to Wrong Customers at the Wrong Time

Over Half of All Retail Promotions Go to Customers Who Are Content to Pay Full Price

At a time when retailers struggle to maintain business health, under siege from discounters, online giants and rising costs, 52% of the weekly or monthly promotions they offer go to customers who would happily have paid full price – a stunning cause of lost margins that retailers can ill afford. A recently completed Revionics-commissioned survey conducted by Forrester Consultingi explored shoppers’ behaviours and experiences with retail pricing and promotions, yielding some startling insights. It also pointed to some compelling imperatives for retailers to succeed in today’s hyper-competitive environment.

The survey, which questioned consumers in the U.S., United KingdomFranceGermany and Brazil, also debunks retailers’ hope of recouping margins by raising prices on limited-stock items. When asked how they would react if an item they wanted was available at a higher-than-expected price, nearly 60% of respondents said they would wait, not purchase the item at all, purchase it from a different retailer.  A retailer seeking short-term gain faces the painful risk of losing sales and the hard-won loyalty of its shoppers.

For retailers, using science-based pricing and promotions to meet customers’ expectations and provide relevant offers when and where they matter is key to both shopper satisfaction and long-term business health.   As the study notes, “These incessant and poorly targeted promotions create a climate of perpetual abundance and undermine the customers’ sense of urgency to buy. Instead of wasting money and resources on indiscriminate campaigns, retailers should focus on personalized and timely promotions.” It continues: “Retailers should use customer insights and data science to design the promotions that are most appropriate for different groups of customers in context.”

Revionics Chief Marketing and Strategy Officer Cheryl Sullivan sees a profound market shift as data science-based pricing and promotions change from “nice-to-haves” to now being “must-haves”. “This confirms what we found in the earlier study: that today’s shoppers worldwide are incredibly savvy and discerning,” Sullivan said.  “Retailers who want to effectively reach their customers with meaningful prices and promotions must embrace a science-based approach now if they want to remain relevant and competitive.”

About Revionics, Inc.

Revionics is a global SaaS provider of science-based pricing, promotion, space and competitive insight for innovative retailers.

Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns, and space. Created by retail experts, Revionics’ cloud-based SaaS solutions deliver amazing year-over-year ROI with an attractive total cost of ownership.

Embracing the retail and science in its core DNA, Revionics delivers machine learning solutions that retailers use to translate shopper insights and competitive response into high-impact results. With Revionics, retailers gain leading-edge capabilities, an invested partner and an evolving solution for today’s dynamic retail landscape.

Predictive. Prescriptive. Profitable Retailing. Expect Nothing Less.

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i “Demystifying Price and Promotion,” a commissioned study conducted by Forrester Consulting on behalf of Revionics, September 2017.

Significant Increase in Web Application Security Attacks

Holiday shopping season may see new attack types leveraging IoT devices, mobile platforms

Newly released data shows that web application attacks continued to rise significantly in both the quarter-over-quarter and year-over-year timeframes, according to the Third Quarter, 2017 State of the Internet / Security Report released by Akamai Technologies, Inc. (NASDAQ: AKAM). In addition, further evaluation of the Mirai botnet and WireX malware attacks suggests that attackers may leverage IoT and Android devices to build future botnet armies.

The report found that the number of web application attacks last quarter (Q3 2017) increased 69% in total from the same timeframe last year (Q3 2016). In the last quarter alone, web application attacks rose 30% as compared to the second quarter of 2017. Over the last year, a 217% increase in attacks sourcing from the U.S. was seen, with an increase of 48% in the last quarter as compared to the prior one.

SQL injection (SQLi) attacks continued to be heavily utilized by attackers as a part of the significant rise of web application attacks. This attack vector increased 62% since last year, and 19% since last quarter. The significant increase in web application attacks, particularly “injection” attacks like SQLi, should come as no surprise as the latest version of the OWASP Top 10 2017 that came out last week has “injection” (inclusive of SQLi) as the top ranked vulnerability category. This new iteration is the first major update to the OWASP Top 10 since 2013, when “injection” also resided in the top spot.

Perhaps more alarming was the result of taking a closer look at the Mirai botnet and encountering the introduction of WireX malware. While smaller than its predecessor, the Mirai malware strain, which uses Internet of Things (IoT) devices, was responsible for the largest attack seen in Q3 at 109 Gbps. The ongoing Mirai activity, coupled with the introduction of WireX, which commandeers Android devices, highlights the vast potential that exists for new sources of botnet armies.

“The lure of easy access to poorly-secured end nodes and easily-available source code make it likely that Mirai-based attacks won’t be fading in the near future,” said Martin McKeay, senior security advocate and senior editor, State of the Internet / Security Report. “Our experience suggests that an army of new potential attackers comes online every day. Couple with that, the ubiquity of Android software and the growth in the Internet of Things are amplifying the risk/reward challenges that enterprises face to tremendous levels.”

Other highlights from Akamai’s Third Quarter, 2017 State of the Internet / Security Report include:

  • The use of Fast Flux DNS by botnets is examined, demonstrating why the use of rapidly changing DNS information helps attackers by making it harder to track and disrupt botnets and malware.
  • The number of DDoS attacks in Q3 increased by 8% quarter over quarter, highlighted by a 13% increase in the average number of attacks per target (36).
  • Germany, despite not being among the top five source countries for DDoS attack traffic in the previous quarter, had the largest number of attack traffic source IPs in Q3 – 58,746 – 22% of the global total.
  • Egypt, last quarter’s leader for DDoS attack traffic (44,198) fell out of the top 5 in Q3.
  • Australia suffered the third most web application attacks (19,115,151) despite not even registering in the top 10 in Q2.

With the holiday shopping season upon us, Akamai expects that both the monetary and emotional aspects of attack dynamics will strongly influence behavior in the fourth quarter. Criminals are likely to leverage the fact that the final quarter of the year is critical for merchants, making the merchants much more likely to pay an extortion letter threatening an attack on Black Friday or Cyber Monday than at many other times of year.

“As noted in the Attack Spotlight, the code base from Mirai is still being used and is evolving,” added McKeay. “In addition, criminals are getting better at hiding their command and control structures, using techniques like Fast Flux DNS. “It would not be surprising if, during this holiday season, we see new attacks such as those based on IoT devices or mobile platforms.”

Through the SOTI/Security Report, as well as more in-depth research reports, Akamai brings you cutting-edge insight into the ever-changing landscape of attacks and attack tools — delivering information to help you and your team protect your organization.

A complimentary copy of the Q3 2017 State of the Internet / Security Report is available for download at akamai.com/stateoftheinternet-security. Download individual figures, including associated captions here.

Methodology
The Akamai Third Quarter, 2017 State of the Internet / Security Report combines attack data from across Akamai’s global infrastructure and represents the research of a diverse set of teams throughout the company. The report provides analysis of the current cloud security and threat landscape, as well as insight into attack trends using data gathered from the Akamai Intelligent Platform. The contributors to the State of the Internet / Security Report include security professionals from across Akamai, including the Security Intelligence Response Team (SIRT), the Threat Research Unit, Information Security, and the Custom Analytics group.

About Akamai
As the world’s largest and most trusted cloud delivery platform, Akamai makes it easier for its customers to provide the best and most secure digital experiences on any device, anytime, anywhere. Akamai’s massively distributed platform is unparalleled in scale with over 200,000 servers across 130 countries, giving customers superior performance and threat protection. Akamai’s portfolio of web and mobile performance, cloud security, enterprise access, and video delivery solutions are supported by exceptional customer service and 24/7 monitoring. To learn why the top financial institutions, e-commerce leaders, media & entertainment providers, and government organizations trust Akamai please visit www.akamai.comblogs.akamai.com, or @Akamai on Twitter.

Black Friday Grows 20 Percent to $2.36 Billion

Thanksgiving and Black Friday Post Strong E-Commerce Growth, Combining for More Than $3.9 Billion in Desktop Spending

comScore today reported U.S. desktop retail e-commerce spending for Thanksgiving Day and Black Friday 2017. Thanksgiving Day (November 23) saw a 22-percent gain to $1.57 billion in spending to surpass the billion-dollar threshold for the fourth consecutive year. Black Friday (November 24) followed with an even stronger spending day with $2.36 billion in desktop online sales, up 20 percent from Black Friday 2016 and marking the first time it reached the $2 billion milestone from desktop sales alone.

Key Spending Days in 2017 Holiday Season vs. Corresponding Days* in 2016

Non-Travel (Retail) E-Commerce Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Desktop Computers

Source: comScore, Inc.

Millions ($)

2016

2017

Percent
Change

Thanksgiving Day (Nov. 23, 2017)

$1,287

$1,572

22%

Black Friday (Nov. 24, 2017)

$1,970

$2,360

20%

*Corresponding days based on corresponding shopping days (November 22 and November 23, 2016)

Thanksgiving and Black Friday each saw impressive online spending totals on desktop computers while posting 20-percent growth rates, adding to the holiday season’s fast start compared to 2016,” said comScore SVP of Marketing and Insights Andrew Lipsman. “With more consumers opting to kick off their holiday shopping online on Thanksgiving, the traditional day of giving thanks has also become one of the more important online buying days of the holiday season as an increasing number of people prefer to get a head start on their buying from the comfort of their homes. Black Friday continued the online shopping frenzy, surging to an all-time high of more than $2 billion in desktop spending, and proving once again that it is now as much an online shopping holiday as a brick-and-mortar one.”

Other highlights from the holiday weekend include:

  • 115 million people visited online retail sites on Thanksgiving, 61% of whom only visited on their mobile devices.
  • 129 million people visited online retail sites on Black Friday, up 14% vs. last year, with 55 million coming via desktop and 104 million via mobile (and 30 million on both).
  • Growth in Thanksgiving Day desktop retail e-commerce sales was predominantly driven by an increase in buyers (+16% vs. year ago), but also modest increases in the number of dollars per transaction (+3%) and transactions per buyer (+2%).
  • Apparel & Accessories ranked as the top product category on Black Friday with more than $600 million in desktop sales, followed closely by Consumer Electronics with more than $500 million.

Lipsman added: “The strong performance on Thanksgiving and Black Friday bode well for Cyber Monday, which we expect to easily surpass $3 billion in desktop spending and reach $4.5 billion in overall digital sales to become the leading online spending day for the eighth consecutive year, as people continue their holiday gift buying at work – away from the prying eyes of their families.”

For more online retail insights from the 2017 holiday season, visit our comScore blog or check out our most recent press releases.

About comScore
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, comScore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 75 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.

eLearning Market to Surpass $200bn by 202

Global Market Insights, Inc. says eLearning Market size is predicted to cross USD 200 billion by 2024.

The industry statistics report E-Learning Market Size By Application (SMBs, Large Enterprises, Education), By Technology (Online e-learning, Learning Management System (LMS), Mobile e-learning, Rapid e-learning, Virtual Classroom), By Provider (Service, Content), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, GermanyFranceItalyRussiaSpainChinaIndiaJapanAustraliaBrazilMexico, GCC, South Africa), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017  2024 by Global Market Insights, Inc. says eLearning Market size is predicted to cross USD 200 billion by 2024.

A major factor contributing to the high growth of the e-learning market is the rising shift towards flexible education solutions in the corporate and the academic sector. These solutions allow students and employees operating in a range of verticals such as healthcare, BFSI, information and telecommunication to have access to quality training but are dispersed over a large geographical area. The rapid scale of globalization has necessitated the need for language and sensitivity learning. MNCs are moving their employee base to foreign locations, leading to the increase in demand for these services. Furthermore, the government of various organizations, such as IndiaChina, and Japan are aiming at improving the literacy of the general population, primarily in rural and semi-rural locations that have very limited access to schooling and educational infrastructure.

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eLearning apps can be operated from a range of devices and are not restricted to only a single system. Additionally, these solutions are highly customized to cater to the varying learning capabilities of the user. The high penetration of the internet on a global scale has increased the availability of authoring and design tools, making it easier and inexpensive to develop the apps and is a major factor promoting the growth of the e-learning market. The Adobe Presenter 11, for instance, is an e-learning development tool that enables to turn Power Point presentations into materials that can be visually presentable and accessed by the organization’s online learner community.

The large enterprise segment of the e-learning market is anticipated to grow as they have substantial financial resources to enter into partnerships with the online course providers to train their employee base on a range of parameters such as technical, management, and language skills. For instance, in August 2017, Infosys entered into a partnership with Udacity for the provision of nanodegrees and training to their employees.

The rising trend of BYOD among corporate bodies is aiding in the growth of the e-learning market as it allows users to access training on their devices without time restrictions. Online e-learning is projected to experience a high growth as the online platform collect data on a real-time basis and are readily available at very low, subscription costs. They also reduce the need for commuting to other locations.

Browse key industry insights spread across 180 pages with 126 market data tables & 26 figures & charts from this 2017 report eLearning Market in detail along with the table of contents at:

https://www.gminsights.com/industry-analysis/elearning-market-size

The Latin America e-learning market is anticipated to experience growth in the following years with the rising demand in countries including BrazilMexico and Argentina. This is mainly attributed to the high emphasis by the governments on providing education on technical and English courses on e-learning courses. Distance learning is gaining traction in the Brazilian market as it permits students in the region to avail courses from renowned institutions. For instance, MIT offers distance learning courses to the Brazilian student base with provision of online course material and video content.

Players operating in the global e-learning market include Edmodo, Skillsoft, Saba Software, NetDimensions, Oracle, Udacity Inc, Coursera, and Aptara. The industry is characterized by a large number of tie-ups and mergers and acquisitions for the development of the software applications. For instance, Skillsoft acquired MindLeaders to expand their target customer base and sustain growth in the e-learning market.

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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

Cybersecurity Market Worth 231.94 Billion USD by 2022

The Cybersecurity Market is growing rapidly because of the growing security needs of Internet of Things (IoT) and Bring Your Own Device (BYOD) trends,

According to a new market research report “Cybersecurity Market by Solution (IAM, Encryption, DLP, UTM, Antivirus/Anti-Malware, Firewall, IDS/IPS, Disaster Recovery, DDOS Mitigation, SIEM), Service, Security Type, Deployment Mode, Organization Size, Vertical, and Region – Global Forecast to 2022”,published by MarketsandMarkets™, the Cybersecurity Market is expected to grow from USD 137.85 Billion in 2017 to USD 231.94 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 11.0%.

Browse 94 Market Data Tables and 46 Figures spread through 177 Pages and in-depth TOC onCybersecurity Market

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The major forces driving the Cybersecurity Market are strict data protection directives and cyber terrorism. The Cybersecurity Market is growing rapidly because of the growing security needs of Internet of Things (IoT) and Bring Your Own Device (BYOD) trends, and increased deployment of web and cloud-based business applications.

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Application security is expected to grow at the highest CAGR from 2017 to 2022

Cybersecurity solutions are used to secure the network infrastructure and the devices connected through it. The demand for application security solutions is rapidly increasing, as the emergence of IoT and BYOD trends has connected large number of devices and applications via internet, which are susceptible to Advanced Persistent Threats (APTs). Further, the protection of these devices and applications is the prime objective of organizations. The application security segment is expected to witness the highest CAGR in the global Cybersecurity Market during the period of 2017-2022. North America is estimated to account for the largest market share in 2017, due to the presence of a number of security vendors in the region.

Aerospace and defense vertical is estimated to have the largest market size in 2017

The Cybersecurity Market is also segmented on the basis of various verticals, out of which the adoption of security solutions is expected to be the highest in the aerospace and defense vertical, as the critical data and applications used by this vertical are prone to advanced threats. Moreover, government; Banking, Financial Services, and Insurance (BFSI); and IT and telecom verticals are expected to gain traction during the forecast period.

North America is estimated to dominate the Cybersecurity Market in 2017

North America is estimated to hold the largest share of the Cybersecurity Market in 2017, due to technological advancements and early adoption of cybersecurity in the region. The market in APAC is expected to grow at the highest CAGR between 2017 and 2022. The primary driving forces for this growth are increasing technological adoption and huge opportunities across verticals, and strict directives for data privacy in APAC countries, especially India and China.

The report also encompasses different strategies, such as mergers and acquisitions, partnerships and collaborations, business expansions, and product developments, adopted by major players to increase their market share. Some of the major technology vendors include IBM Corporation (US), Hewlett Packard Enterprise (US), McAfee LLC (US), Trend Micro, Inc. (Japan), Symantec Corporation (US), Check Point Software Technologies Ltd. (Israel), Cisco Systems, Inc. (US), Palo Alto Networks, Inc. (US), Juniper Networks, Inc. (US), Fortinet, Inc. (US), FireEye, Inc. (US), Sophos Ltd. (UK), Rapid7, Inc. (US), EMC RSA(US), LogRhythm, Inc. (US), Optiv Security Inc. (US), Webroot, Inc. (US), CyberArk Software Ltd. (US), Qualys, Inc. (US), F-Secure (Finland), Trustwave Holdings, Inc. (US), Proofpoint, Inc. (US), Splunk, Inc. (US), Kaspersky Lab (Russia), and Imperva, Inc. (US).

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Application Security Market by Component (Solutions, Services), Solution (Web Application Security, Mobile Application Security), Testing Type (SAST, DAST, IAST), Deployment Mode, Organization Size, Industry Vertical, Region – Global Forecast to 2022
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Identity & Access Management Market by Component (Provisioning, Directory Services, Password Management, S SO, and Audit, Compliance, and Governance), Organization Size, Deployment Type, Vertical (BFSI, Telecom & IT), and Region – Global Forecast to 2021
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Mobile marketing set to soar in UK

Sharp rise in mobile marketing as Britain boasts nearly 80m active mobile phones in circulation for the first time

A white paper titled ‘The State of SMS’ released today by Textlocal, one of the UK’s leading SMS marketing platforms, predicts a sharp rise in mobile marketing as Britain boasts nearly 80m active mobile phones in circulation for the first time. Despite these findings, only 50% of businesses surveyed are currently using SMS as part of their marketing strategies.

The white paper illustrates how 37.2 million consumers have opted to use SMS and mobile communications as their preferred choice for receiving notifications from businesses. This number is predicted to rise to 48.7 million in 2020, making SMS the fastest growing marketing channel in the UK.

The growth in smartphone usage and technological advancements have radically transformed the way British consumers behave and how businesses engage with them. Ofcom estimates that a staggering 93% of the UK’s population now own a mobile phone, with the majority keeping them to hand for more than 16 hours a day.

The growing influence of the medium is also highlighted by the fact that 98% of branded or business-related texts are opened by mobile users, with 90% read within 3 minutes of receiving them. The report goes on to highlight that 23.5m people will respond to a business text message in 2017 and that 7bn texts will be sent this year alone.

Jason Palgrave-Jones, Managing Director of Textlocal, comments: “Britain is fast becoming a ‘mobile first’ society as mobile phones are often the first and last thing people engage with each day. By their very nature, mobile phones are to hand and provide an unrivalled platform for brands to communicate directly with their audiences. These are exciting times for those involved in the mobile industry as the benefits to businesses and consumers are realised.”
SMS communication is already a leading tool for businesses looking to engage directly with customers, whether it’s to share delivery updates, appointment confirmations or marketing promotions. These messages and other applications are expected to grow rapidly in the coming months.

Rachel Aldighieri, Managing Director of the Direct Marketing Association, adds: “It’s clear that mobile marketing and SMS is set to rise as UK consumers remain intrinsically linked with their phones. The medium is already widely used for sending marketing messages, however as technologies grow we expect to see an exponential rise in its use amongst businesses and consumers.”

To help manage the growth in mobile and SMS marketing, new General Data Protection Regulations (GDPR) are set to come into force in May 2018. This will ensure businesses looking to engage in SMS marketing are compliant and have appropriate platforms and permissions in place when doing so.

A full version of the report can be found by contacting Scarlett@thesourcepartnership.com.

Over Half of Websites Collect Visitors’ Email Addresses, Risking Privacy

Commonly collected information about website visitors may not be safeguarded, according to new survey.

Over 50% of websites collect visitors’ email addresses, creating the possibility of privacy breaches, as revealed by a survey conducted by Clutch, a leading research and reviews platform for business services.

Website visitors’ email addresses are most commonly collected (57%), followed by names (47%), and locations (45%), the survey found. Although this information can provide valuable insights for businesses, inconsistent security measures may increase the risk to visitors’ privacy. Industry leaders point out that email addresses present the greatest security risk to consumers.

“When data is correlated over multiple web services, whether that is a Gmail account, a bank account, or a password retrieval from Facebook, it’s done through the email address,” said Idan Udi Edry, CEO of Trustifi, a company specializing in email transaction data security and privacy. “The combination of an email address and a name is enough [for a hacker] to start the reconnaissance on someone as a user.”

Information Collected By Websites (PRNewsfoto/Clutch)
Information Collected By Websites (PRNewsfoto/Clutch)

 

Although security tools are widely available, 63% of website managers admit that they do not currently use common security features, including encryption. Michael Tys is a mobile developer at TechMagic, a mobile app and web development studio based in Ukraine. He believes cumbersome user experience may explain the lack of widespread adoption of security tools.

“The user is required to do a lot of things–provide your password, your cat’s name, the street you’re living on, your favorite number,” said Tys. He is encouraged by the increasing availability of banking and other apps that use a fingerprint to unlock encrypted information.

Once a website visitor’s information has been collected, decisions about storage and hosting can help to avoid privacy risks.

When it comes to how they host their sites, website managers are split nearly evenly. Forty-seven percent (47%) use self-hosting services, while 49% use externally managed servers. Self-hosting provides the highest level of security and control.

Websites are also split in how they store visitors’ information. Many rely on a combination of storage on the website itself (48%), on a third party app (46%), or offline (25%), all of which can benefit from widely available security tools.

Despite this evidence of privacy risks, the survey also found that respondents are aware that improvement is needed. In particular, use of encryption appears to be on the rise: More than one in five respondents plan to encrypt sensitive information this year.

Clutch’s 2017 Website Security Survey included 302 website managers who built and/or maintain a website for personal, business, or other use.

To read the full report and source the survey data visit: https://clutch.co/website-builders/resources/survey-2017-small-business-websites-privacy

Global FMCG Online Sales Grew by 26% in 2016, According to Kantar Worldpanel

UK online grocery sales reached 7.3% market share in 2016

Kantar Worldpanel’s quarterly FMCG E-commerce Index, published today, reveals the global growth of the FMCG e-commerce market. In 2016, global FMCG online sales grew by 26%, with e-commerce now contributing to 35% of global FMCG growth.

The share of grocery shopping conducted online continues to rise, particularly in the world’s most advanced e-commerce markets, such as South Korea, China and the UK. In the UK, online sales grew from 6.7% to 7.3% value share in the last year alone. British shoppers are second only to South Koreans in the proportion of groceries they buy online.

Table 1: E-commerce value share per markets

(Percentage of e-commerce FMCG purchases vs. total consumers FMCG purchases across all channels)

   
                                  E-commerce     E-commerce     Percentage
                                    value share    value share    point change
                Market                  2015           2016          (yoy)
             South Korea               14.6%          19.7%           5.1
                  UK                    6.7%           7.3%           0.6
            Mainland China              4.0%           5.7%           1.7
                Taiwan                  4.5%           5.7%           1.2
                France                  5.1%           5.5%           0.4
                Spain                   1.3%           1.7%           0.4
               Portugal                 0.8%           1.0%           0.2
              Argentina                 1.0%           0.8%           -0.2
               Malaysia                 0.4%           0.7%           0.3
               Thailand                 0.3%           0.6%           0.3
               Vietnam                  0.3%           0.4%           0.1
                Brazil                  0.1%           0.1%            0

 

In 2016, FMCG e-commerce value growth was highest in the most mature markets in Asia: China (+53%) and South Korea (+41%).

In Europe, the countries with the strongest sales growth are Spain and Portugal, up +29% and +24% respectively, with the biggest e-commerce markets, UK and France, still growing at a pace of +8%.

While China and South Korea are clearly embracing the digital shopping experience, Latin America remains less engaged. In the US, the share of e-commerce represents just 1.5%. However, with initiatives from Amazon and more established US grocery retailers, the region is likely to catch up quickly.

Table 2. Evolution of consumers online purchases of FMCG products in 2016 by percentage value share

   
                          Value share
                           evolution

     Market                2016 vs 2015
    Thailand                 109%
    Vietnam                   74%
    Malaysia                  68%
    Mainland China            53%
    South Korea               41%
    Taiwan                    36%
    Spain                     29%
    Portugal                  24%
    France                    8%
    UK                        8%
    Brazil                    8%
    Argentina                 7%

 

FMCG e-commerce penetration

Kantar Worldpanel identifies three key e-commerce markets: advanced, mature and emerging. South Korea leads the advanced market, where almost 70% of the population is shopping online more than once per month. The UK, France, USA, Mainland China and Taiwan sit within the mature market where online is reaching more than 25% of the population.

The emerging market covers regions such as parts of Latin America, where e-commerce’s share remains small with less than 10% of the population shopping online. However, this should grow as connectivity improves and a new group of consumers have access to online shopping for the first time.

The proportion of the population that has purchased FMCG goods online at least once per year is steadily increasing across the globe, aside from Argentina.

Table 3. Percentage of households that bought online FMCG products at least once each year

   
                         E-commerce %
                          penetration      E-commerce %
    Market                   2015        penetration 2016
    South Korea              64.0%            69.4%
    Mainland China           44.6%            54.6%
    Taiwan                   43.3%            49.3%
    UK                       27.4%            27.5%
    France                   24.6%            26.2%
    Spain                    21.6%            24.7%
    Malaysia                 5.4%              9.8%
    Vietnam                  5.4%              8.0%
    Thailand                 4.0%              7.3%
    Argentina                7.2%              6.7%
    Portugal                 6.1%              6.5%
    Brazil                   1.9%              2.3%

 

FMCG e-commerce frequency

Frequency of online shopping is also increasing globally, with UK online shoppers buying more often than anywhere else, purchasing an average of 15.4 times a year, up from 14.1 in 2015.

Table 4. Average number of FMCG purchases made per household each year through online channels

   
                      E-commerce      E-commerce
    Market              frequency 2015  frequency 2016
    UK                       14.1            15.4
    South Korea              12.7            15.2
    France                    9.3            9.8
    Argentina                 7.7            7.3
    Mainland China            5.0            6.1
    Taiwan                    4.0            4.7
    Portugal                  3.7            4.0
    Spain                     3.0            3.5
    Malaysia                  3.0            2.5
    Vietnam                   2.3            2.3
    Thailand                  2.0            2.3
    Brazil                    1.5            1.4

 

FMCG e-commerce spend per shopping trip
Whilst frequency of online shopping is on the rise, the average spend per shopping occasion remains much higher than offline. The average online spend is twice as high as offline in South Korea, Taiwan and France, and over four times as high in the UK. At $83.40, UK online baskets are the largest in the world.

Our data also shows that in the UK, the average e-commerce shopping occasion is worth $64.90 more than the average offline shopping trip. The higher online spend is a combination of shoppers choosing online primarily for large stock up trips and retailers requiring a minimum spend.

Table 5. FMCG online spend per occasion in US Dollars 2015 vs 2016

   
                       FMCG online spend  FMCG online spend
                         per occasion in    per occasion in
    Market                     2015               2016
    UK                       85.2 USD           83.4 USD
    France                   71.2 USD           68.6 USD
    Portugal                 51.3 USD           53.5 USD
    Spain                    46.5 USD           43.8 USD
    Taiwan                   33.5 USD           33.7 USD
    South Korea              21.3 USD           22.8 USD
    Argentina                16.9 USD           20.2 USD
    Mainland China           19.5 USD           19.2 USD
    Brazil                   20.2 USD           18.8 USD
    Malaysia                 10.9 USD           17.8 USD
    Thailand                 18.0 USD           17.3 USD
    Vietnam                  14.6 USD           16.1 USD

 

Table 6. Difference in average spend per occasion online vs offline

   
                                                   Incremental
                   Online spend    Offline spend   spend per        Index spend
                   per occasion in per occasion in occasion online  online vs
    Market         2016            2016            vs offline       offline
    UK                83.4 USD        18.5 USD         64.9 USD           4.5
    France            68.6 USD        34.3 USD         34.3 USD           2.0
    Portugal          53.5 USD        38.2 USD         15.3 USD           1.4
    Spain             43.8 USD        16.2 USD         27.6 USD           2.7
    Taiwan            33.7 USD        14.0 USD         19.7 USD           2.4
    South Korea       22.8 USD        10.4 USD         12.4 USD           2.2
    Argentina         20.2 USD        11.9 USD         8.3 USD            1.7
    Mainland China    19.2 USD        14.8 USD         4.4 USD            1.3
    Brazil            18.8 USD        13.4 USD         5.4 USD            1.4
    Malaysia          17.8 USD         6.6 USD         11.2 USD           2.7
    Thailand          17.3 USD         2.6 USD         14.7 USD           6.7
    Vietnam           16.1 USD         4.4 USD         11.7 USD           3.7

 

Stéphane Roger, global shopper and retail director, Kantar Worldpanel, explains:

“This report provides a snapshot update on the FMCG global e-commerce market. We wanted to provide our clients with up to date findings, given this is such a fast changing market. Even since last September’s ‘The future of e-commerce in FMCG’ report, we have seen significant changes in global e-commerce-a growth acceleration of +26% vs. +15% in 2015.

“The future development of e-commerce is strongly connected to the culture, habits and beliefs of each country. Kantar Worldpanel’s quarterly e-commerce index is designed to help retailers and brands navigate their online future; a one size fits all approach will not work.”

Eric Batty, global e-commerce business development director, Kantar Worldpanel continues:

“E-commerce accounts for 4.6 % of the FMCG market globally but represents 35% of the growth-eight times its weight in the market. E-commerce may only reach a small proportion of grocery shoppers but it’s no surprise that manufacturers are investing considerably in this channel – many of them creating dedicated teams to build their online strategies – because it represents the main accelerator to their future growth.”

Fraser McKevitt, head of retail and consumer insight, Kantar Worldpanel UK adds:

“Less than one third of UK households currently buy their groceries online, suggesting there is still significant headroom for e-commerce to grow from 2016’s 7.3% market share. The biggest increases in uptake are seen from slightly older shoppers; a combination of families retaining the habit even as their children grow up, and more mature households now feeling confident to take the digital shopping plunge. The biggest challenge remains resolving the tension between what connected consumers want and how retailers can deliver this profitably.”

About Kantar Worldpanels FMCG Ecommerce Index

This quarterly study is based on the research extracted from Kantar Worldpanel global consumer panels. Kantar Worldpanel tracks shopping behaviour in 60 countries through a sample of 450,000 shoppers worldwide that provide exhaustive and continuous information of their shopper behaviour. A section of 130,000 of them, representing purchase behaviour in Argentina, Brazil, Mainland China, France, Malaysia, Portugal, South Korea, Spain, Taiwan, Thailand, UK and Vietnam, have been used in the creation of this quarterly barometer.

Please note that loose fresh produce is excluded from the definition of FMCG and grocery.

If you would like direct access to more insights on e-commerce, please download the latest version of Kantar Worldpanel’s e-commerce report.

About Kantar Worldpanel

Kantar Worldpanel is the global expert in shoppers’ behaviour.

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.

For further information, please visit us at www.kantarworldpanel.com.

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About Kantar

Kantar is one of the world’s leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at www.kantar.com

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Get Safe Online with BullGuard’s Top Tips

Following the recent global WannaCry ransomware attack, BullGuard provides some pointers on how to stay safe online

In light of the recent WannaCry ransomware attack that brought large parts of the NHS to a standstill and infected computers all over the world, consumer security company BullGuard has issued a number of security tips to help keep people safe online.

1. Update your software
Always apply updates to your operating system and software as soon as they become available. Many malware infections are the result of software vulnerabilities that aren’t patched.

2. Use strong passwords
People still commonly use passwords that are easy to guess such as 123456, password, 12345, qwerty and 12345678. Hackers can break these passwords in seconds using password cracking software. Ideally, a strong password should consist of nine or more characters using a mixture of upper and lower case letters, numbers and symbols. These are very difficult to crack even for password cracking software. They may be difficult to remember but you can use a password manager tool to both secure them and remember them.

3. Antivirus software
BullGuard Internet Security customers were kept safe from the WannaCry ransomware because its layered protection detects and stops new types of malware that has just been released. Good antivirus software will keep you safe from all types of viruses and ransomware as well as phishing emails, malicious links and websites that contain hidden malware.

4. Be careful shopping online
Fraudsters often set up bogus websites to try and fool users into parting with their personal information. These websites can include malicious links that will infect your computer, if you click on them, with malware designed to steal your personal information. Some websites are also set up fraudulently to mimic real websites so you need to exercise some caution and be assured that the website is legitimate.

5. Check the website URL
Look at the URL of a website to ensure it is legitimate and secure. Secured websites begin with ‘https’ which means it is secured using an SSL certificate. SSL certificates secure your data as it is passed from your browser to the website’s server. To receive an SSL certificate, a company must go through a validation process. If the website begins with ‘http’ only – and does not have the ‘s’ at the end – it means it is not secure.

6. Be careful when using social media platforms
Fraudsters trawl social media platforms looking for information that can be used for criminal activity. This can range from addresses to personal information such as birthdays, pet names, and even where you bank. Be sure to familiarise yourself with the privacy settings on the social media platforms you use and make sure you apply them. This restricts your posts to friends and family, (i.e. only the people you want to see your posts), while blocking strangers and potential fraudsters.

7. Keep an eye on children’s online activities
Teach children about the risks they may encounter online such as infected links, inappropriate content and the danger of oversharing. You can also use parental controls to discretely monitor what they do online. BullGuard has also released a valuable Parents’ Guide to Protecting Children Online.
It’s packed with practical advice and tips to help parents keep their children safe online.

8. Monitor online gaming
Many online games have a feature that allows a gamer to buy in-game items and add-ons for real money. It’s not unusual to see hundreds of pounds disappear as children innocently make purchases if you have card details linked to the account. At the same time parents should also set up a specific email account for game registrations to ensure email accounts that hold addresses, contact information and online banking information are kept separate from the game account.

Paul Lipman, CEO at consumer security company BullGuard concludes: “The WannaCry attack was a wake-up call for a lot of people but the reality is that these attacks happen all the time. The irony is that many of them can be stopped by applying some basic security measures.”

“Attacks of this scale and nature will most certainly happen again but if people can get into the habit of applying a few simple security steps they can stay safe online. Many of these precautions are very straightforward yet they avert a lot of trouble when applied.”

BullGuard is offering 90 day’s FREE trial of BullGuard Internet Security to help keep parents, their children and their families stay safe online.

Major Media Websites Lose Audience Due to Slow Load Times on Mobile

New DeviceAtlas Mobile Web Intelligence Report reveals latest mobile trends Q1 2017

According to the latest study released by mobile device data expert DeviceAtlas, leading news websites fail to impress in terms of web performance on mobile. Results show that 50 of the world’s most popular newspaper websites take an average of 10.5 seconds to load — over 3 times longer than most visitors will wait. The slowest websites took up to 19-22 seconds before being accessible. The research is part of the newly released Mobile Web Intelligence Report revealing mobile device usage statistics in Q1 2017.

This new DeviceAtlas report reveals many newspaper websites exceed the “three second” threshold, in some cases taking longer to load on a smartphone than the time it takes to recite the alphabet. For example, wsj.com took over 19 seconds to load on mobile in the testing conditions. This load time delay inevitably leads to higher bounce rates and fewer pages per session.

The report builds on research by Google’s DoubleClick which showed 53% of mobile site visits were abandoned if pages took longer than 3 seconds to load.

DeviceAtlas research also found that newspaper websites in India were fastest to load on mobile with 7.7 seconds on average. Similar websites based in Western countries were a lot slower, for example, 12.2 seconds in Italy and 12.8 seconds in Spain.

For this new report, the DeviceAtlas team handpicked 50 of the largest daily newspapers based in 18 countries and tested their websites for performance on mobile. Testing conditions included accessing these websites on a Nexus 5X using a 1.5 Mb/s network to emulate typical experience on a phone. Here are the most striking findings:

  • 10.5 seconds – Average load time on mobile
  • 1.35MB – Average page weight on mobile
  • 30% – Using mobile URL redirection (m-dot, mobile-dot, etc.)
  • 19-22 seconds – Slowest websites’ load time
  • 2.7-5.3MB – Heaviest websites’ page weight

DeviceAtlas Mobile Web Intelligence Report for Q1 2017 also focuses on a number of device usage statistics based on web traffic collected from hundreds of thousands of partner websites using the device detection platform. These statistics revealed that:

  • 5-5.1-inch is now the most popular diagonal screen size
  • Samsung lost up to 5% of web traffic share between Q4 2016 and Q1 2017
  • Samsung Browser is now the third most used mobile browser
  • NFC phones generate over 70% of web traffic in developed countries but only 25-40% in emerging markets

Download the full report here:
http://go.afiliastechnologies.com/DeviceAtlas_Mobile_Web_Intelligence_Report_Q1_2017.pdf

*All trademarks and registered trademarks are the property of their respective owners.

About DeviceAtlas
DeviceAtlas (www.deviceatlas.com)  launched in 2008 to meet the needs of web developers creating content for a wide range of mobile devices. Today it is the world’s most authoritative source of device data, based on W3C recommendations. DeviceAtlas is the leading provider of device intelligence to several industry verticals ranging from major online brands, advertising platforms, financial services, gaming, analytics providers and mobile and telecoms focused companies.

Cybersecurity Survey Shows Investment Will Lag Growth in Attacks at UK Companies

Just 48 percent say their investment in cybersecurity will rise in the next year

Less than half of UK firms will increase their investment in cybersecurity protection to match an expected rise in data breaches, according to a new survey conducted by research and consultancy firm Ovum for Silicon Valley analytics firm FICO. Less than half of executives surveyed believe their company will have stronger cybersecurity protection in a year.

FICO will host a Tweet Chat on the cybersecurity survey with Ovum on 1st June at 16:00 BST. Individuals are encouraged to participate using #cybertrends.

In the survey, 58 percent of senior executives responsible for security at UK firms said that the number of data breach attempts had risen in the last year, and 53 percent expected a further rise in the next year. Among telecommunications firms, 75 percent expected data breaches to rise in the next year.

However, less than half of respondents – 48 percent – said that their level of investment in cybersecurity will increase over the coming year. Similarly, only 49 percent of respondents said their overall cybersecurity position will be better in a year.

“Given the rise in data breaches, it’s surprising that less than half of the firms we surveyed are increasing their investment, or expect to have a stronger cybersecurity position in a year,” said Steve Hadaway, FICO general manager for Europe, the Middle East and Africa. “We are in a technological arms race with the criminals, and standing still will give criminals the advantage. Our survey did show that a higher percentage of financial services firms — 67 percent — plan to increase their cybersecurity investment in the next year.”

Security executives named a number of priorities for their cybersecurity initiatives, including better endpoint protection, more firewalls, and greater use of analytics and security intelligence.

One gap noted in existing defences is data breach response plans. While 63 percent of UK respondents have existing monitoring, scoring, and reporting services, and 71 percent have board-level reporting, only 41 percent have a tested data breach response plan. By comparison, 52 percent of US respondents have a tested plan.

“A data breach can be a make-or-break moment for a company,” said Andrew Kellett, principal analyst for IT security, who conducted the research for Ovum. “Your speed of response and your ability to maintain your customers’ trust determines the extent of both financial and reputational loss. If you haven’t tested your response plan, you are putting your firm at greater risk.”

Ovum conducted the survey for FICO through telephone interviews with 350 CXOs and senior security officers in 150 companies based in the US, Canada, the UK and the Nordics in March and April 2017. Respondents represented firms in financial services, telecommunications, retail, ecommerce and media service providers.

About FICO

FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956 and based in Silicon Valley, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 170 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, telecommunications, health care, retail and many other industries. Using FICO solutions, businesses in more than 100 countries do everything from protecting 2.6 billion payment cards from fraud, to helping people get credit, to ensuring that millions of airplanes and rental cars are in the right place at the right time.

Learn more at http://www.fico.com

FICO is a registered trademark of Fair Isaac Corporation in the U.S. and other countries.

About Ovum

Ovum is a market-leading research and consulting firm focused on helping digital service providers and their vendor partners thrive in the connected digital economy. Through its 150 analysts worldwide, it offers expert analysis and strategic insight across the IT, telecoms, and media industries. Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology business leaders, CIOs, vendors, service providers, and regulators looking for comprehensive, accurate, and insightful market data, research, and consulting. With 23 offices across six continents, Ovum offers a truly global perspective on technology and media markets and provides thousands of clients with insight including workflow tools, forecasts, surveys, market assessments, technology audits, and opinion.

Ovum is part of the Business Intelligence Division of Informa plc, a leading business intelligence, academic publishing, knowledge and events group listed on the London Stock Exchange. https://ovum.informa.com/

Many Websites Not Nearly as Secure as Website Managers Think, According to New Findings

New Clutch survey suggests that confidence regarding security protocols is significantly out of step with best practices, leaving many websites vulnerable to cyber attacks

Although 80% of individuals responsible for building and/or maintaining a website believe their websites are secure, many admit their sites lack basic security measures and say they have no plans to implement stronger ones, as revealed in a survey conducted by Clutch, a leading research and reviews platform for business services.

The survey of 302 builders and maintainers of personal, business, and other websites identified several ways that their websites have been compromised. Nearly a third (30%) report being the victims of email phishing; 22% have been victims of identity theft; and 18% have experienced a hack or ransomware, such as the WannaCry attack that swept through over 150 countries last week.

Despite the growing prevalence of these kinds of attacks, 54% of respondents believe that they haven’t experienced security liabilities. Experts warn that the number of compromised websites is likely much higher.

“Many people won’t know that they’ve been hacked, or that there was a security breach,” said Kevin Ng, a web developer and partner at Wildebeest, a product studio that creates custom software. “The best attack is one you don’t know about.”

A range of 26% to 63% of respondents (depending on the specific security protocol) admit they do not currently take advantage of common tools such as password protection, 2-factor authentication, and network security.

Only half of respondents for example, say they update their applications and software when prompted. Among those who don’t currently install regular updates, only 18% say they plan to do so in the future.

Nick Damoulakis, president of Orases, a full-service, digital technology agency says many of his clients seek help building a more secure website only after their original site becomes unreliable or suffers a hack.

“Many of our clients’ expectations weren’t set up from the beginning in terms of the maintenance of those sites,” said Damoulakis.

The risks of inadequate security come in two primary forms: operational and reputational damage. Experts point out that no website is too small a target; many hackers use smaller websites as stepping stones to wage attacks against customers or clients.

To minimize security gaps, Clutch recommends that website managers implement tools such as password managers, and conduct regular security audits.

To read the full report and source the survey data visit: https://clutch.co/website-builders/resources/how-to-upgrade-website-security.

GoDaddy Inspires New Generation of Mobile Website Building and M-Commerce

20% of websites created and managed on mobile devices

GoDaddy Inc. (NYSE: GDDY), the world’s largest cloud platform dedicated to small, independent ventures, today unveiled user data from its new GoCentral website and e-commerce platform that points to mobile becoming “the new normal” for website building, commerce and web browsing.

Launched in February, GoCentral is a new service that combines a mobile-optimized website builder with an integrated set of marketing and e-commerce tools. It enables anyone, including technology novices, to easily design a website in under an hour, even on a mobile phone. All websites created via GoCentral are fully mobile responsive, to ensure a professional look and easy browsing on a phone or tablet.

GoCentral’s latest mobile usage data shows a significant shift in the way both small businesses and consumers build and use small business websites:

GoCentral Mobile Usage:

  • 20 percent of active GoCentral websites were started, edited or published on a mobile device. This is more than double the rate from GoDaddy’s previous website building tool.
  • 65 percent of e-commerce purchases, which include Apple Pay, PayPal and credit card payments on online stores, are being made by customers on a mobile phone.
  • 53 percent of all visitor traffic to GoCentral websites is from phones and tablets.
  • 80 percent of sites built on mobile phones with GoCentral are published within the first day.

Erin Donahue, owner of Brooklyn-based E-Walks Dog Walking and Pet Sitting, recently built a new version of www.ewalksdogs.com using GoCentral. “I built it on my iPhone and iPad in about 45 minutes,” Donahue said. “It used to be a pain to go on the desktop to do it. I’m so glad you can publish from a mobile device.”

“The explosion of mobile usage fundamentally changes what is required to be successful online,” said GoDaddy Senior Vice President, Presence and Commerce Lauren Antonoff. “We built GoCentral to empower anyone to create fully functional sites from their phones, and to ensure that every GoCentral site works great on mobile, regardless of what device it was built on. Our real-world results demonstrate that delivering on this promise enables people to get online fast, even those who think they don’t have the time or technical skills. We’re not just shifting how people are creating websites, we’re helping people who wouldn’t have made their own site get it off their to-do list and into the world.”

New GoCentral features
Key to GoCentral’s success is constant product iteration that delivers new features every week aimed at reducing friction and increasing sales for small businesses.

“GoCentral customers are experts in their businesses, but they don’t necessarily know what makes an online presence work,” Antonoff continued. “We’re committed to our customers’ success, so we focus on how their potential buyers behave and introduce capabilities like Apple Pay and abandoned cart recovery to make sure they using the best practices traditionally reserved for only the biggest businesses.”

Today, GoDaddy announced the following new mobile-focused features:

  • SMS messaging for ecommerce: GoCentral customers can now receive notifications for new orders via text message with a link to manage fulfillment on-the-go.
  • PayPal One Touch: provides a quick way to pay without having to enter card details on a mobile keypad.
  • This week, GoCentral is launching Tap to Buy with Apple Pay directly from a product description: enables purchasing without any online cart checkout process. It increases conversion for single item orders which are common for small business.

Along with these mobile updates, a new blog feature has been added to GoCentral, enabling users to import a blog feed from another website. This complements the GoCentral’s integrated marketing features including SEO tools, Facebook Page syndication and email marketing.

To find out more about GoDaddy GoCentral, visit https://www.godaddy.com/gocentral.

For more detailed data on this topic, please refer to this article on the GoDaddy blog: [
https://www.godaddy.com/garage/smallbusiness/launch/what-the-mobile-technology-explosion-means-for-small-business-websites-infographic.

*Pew Research Center reports that 77% of Americans own a smartphone, up from 35% in 2011

About GoDaddy
GoDaddy powers the world’s largest cloud platform dedicated to small, independent ventures. With nearly 17 million customers worldwide and over 71 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit www.GoDaddy.com.

Millennials Lead, Gen X and Boomers Lag in the Subscription Economy

Retailers need to consider a subscription service strategy to gain loyal millennial customers

New research from leading payments processer Vantiv shows the growing disparity in subscription spending habits from generation to generation. While Gen Xers and baby boomers aren’t signing up at a rapid rate, millennials, more than 70 percent of whom have a product subscription and 89 percent a service subscription, see subscriptions as purchasing made easier at a time when they’re bombarded with an abundance of choice.

As subscription spending continues to grow for services like groceries, household items and beauty products, Vantiv’s research conducted by Socratic Technologies shows less than half of Gen X consumers and less than 20 percent of baby boomers and retirees use subscription-based products. For service subscriptions, it is much higher coming in at 67 percent for boomers and 78 percent for Gen Xers. Millennials, on the other hand, seem to like the convenience of all subscription services, having things shipped to them on the spot, without having to re-order every week or every month, and the ease of a service subscription too. They also have an overall greater interest in subscribing to products or services in the future that they do not already subscribe to.

“eCommerce merchants must seriously consider subscription strategies to build loyalty,” said Bill Cohn, senior product leader, eCommerce at Vantiv. “The business model provides many advantages for merchants. First, customer lifetime value to a merchant typically goes up. A consumer can click ‘buy’ once and get razors or beauty products, or coffee pods, shipped every month with no further thought or action. Second, services that would be costly if billed in one lump sum become more affordable. This is particularly important for millennials, who have the strongest appetite for online services but the tightest cash flow compared with previous generations. Third, a growing recurring revenue stream is a good way to increase the value of your company. So for smaller businesses or startups, a subscription model provides a great opportunity to compete with larger incumbents – think for example of groceries and the growing online/subscription meals delivery services.”

While many eCommerce merchants may take this generation gap in spending as a sign they need to appeal to older generations, data shows those segments of the population aren’t likely to budge. Vantiv’s research shows that 77 percent of consumers who don’t currently subscribe to any products are unlikely to do so in the future. For online merchants, this data means it’s time to double down on the millennial generation, born between 1980 and 2000, which is expected to grow in spending power to $1.4 trillion annually by 2020 according to Accenture.

Although recurring payment models can deliver substantial benefits – including predictable cash flow, higher customer retention, and operational efficiency – billing on a subscription or installment basis does have its challenges. Declined authorizations on recurring billing can threaten profitability and decrease customer lifetime value.

According to Cohn, “Account Updating and Recycling, components of our Vantiv Recovery product, are critical in merchants’ payments arsenal to manage their subscription services. These products increase approvals and decrease attrition and operational costs, boosting customer lifetime value. In addition, real-time customer data from our Insights solution are of high value to our merchants in increasing revenue and managing costs of subscriptions in very tangible ways.”

Socratic Technologies surveyed 500 people around the United States in partnership with Vantiv’s market insights organization, Vantage Point, which provides proprietary research, articles, and interviews with those shaping the business of payments. For more information, including a video and infographic on this research, please visit https://www.vantiv.com/vantage-point-enterprise/smarter-payments/delivering-subscription-services.

ABOUT SOCRATIC TECHNOLOGIES, INC.
Socratic Technologies is a full-service marketing research consultancy that combines cutting-edge, practical innovations with strategic support. Our methods are a fusion of the best practices of time-tested traditional research and interactive, engaging techniques. With this combination of expertise and skills, we turn insights into action for our clients. www.Sotech.com.

ABOUT VANTIV
Vantiv, Inc. (NYSE: VNTV) is a leading payment processor differentiated by an integrated technology platform. Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes, enabling them to address their payment processing needs through a single provider. We build strong relationships with our customers, helping them become more efficient, more secure and more successful. Vantiv is now the largest merchant acquirer and the largest PIN debit acquirer based on number of transactions in the U.S. The company’s growth strategy includes expanding further into high-growth channels and verticals, including integrated payments, eCommerce, and merchant bank. Visit us at www.vantiv.com, or follow us on Twitter, Facebook, LinkedIn, Google+ and YouTube.

© 2017 Vantiv, LLC. All Rights Reserved. All trademarks, service marks and trade names referenced herein are the property of their respective owners. Vantiv and other Vantiv products and services mentioned herein as well as their respective logos are registered trademarks or trademarks of Vantiv, LLC in the U.S. and other countries.

Digital Reputation Management White Paper Published by Lumentus

How to Make the Right First Impression: A Guide to Digital Reputation Management

An extensive, heavily researched guide to strengthening and managing corporate reputations online, particularly in search results, “How to Make the Right First Impression: A Guide to Digital Reputation Management,” has been published by communications firm Lumentus and released today to public relations and brand management professionals.

The guide, or white paper, details current search trends and statistics, and explains the increasing importance of search results on business growth and development. The guide provides infographics, case studies, useful tips and tactics, as well as industry best practices. Companies, organizations, associations and their executives are often perceived first – and with lasting impact, via the first page of Google, Bing and Yahoo, the guide demonstrates.

Now that search engine queries comprise nearly 64% of the average company’s internet traffic, managing an organization’s online reputation is more critical than ever. An extensively researched white paper explains steps that every organization or professional should take to ensure their digital profile reflects their desired image.

“Online reputation management is both a science and an art,” said Lumentus chief executive Laurence Moskowitz. “We created this white paper to offer corporate communicators, public relations and brand management professionals as well as company executives a straight-forward guide on how to manage the ‘long tail’ of digital reputation. A successful online profile defines, projects, and protects the image that every organization strives to portray.”

The report details the importance of controlling your company or organization’s online reputation by building and maintaining a “digital fortress.” A properly managed digital presence combines elements of owned content such as a strong company website, active social media profiles, third-party media coverage, and, potentially, online advertising.

Lumentus, based in New York, has extensive experience in creating and rehabilitating the digital profiles of brands, corporations, and their executives, associations, and financial services companies, among other clients. In addition to its Digital Reputation Management practice, the firm offers traditional and social communications services that complement online campaigns.

The white paper was co-authored by Senior Partner Christina Bertinelli and Director of Digital Strategy Bryan Bridges. Bertinelli heads the firm’s Digital Reputation Management practice and oversees its team of content specialists and technology and search analysts, with particular expertise in professional services, hedge funds, and private equity firms. Bridges has extensive experience in financial services marketing and provides Lumentus ­­clients with strategic counsel, content development, and SEO and SEM programs.

A free copy of the whitepaper is available at http://lumentus.com/whitepapers/.

About Lumentus
Lumentus is a strategic communications consulting firm based in New York that helps its clients manage their brands, protect their reputations and improve their perceptions across target and stakeholder audiences. The firm’s principals are leading practitioners in the areas of corporate communications, public relations and public affairs, digital reputation management, social media, advertising and branding.

For more information on the firm’s capabilities and case histories, visit www.lumentus.com

CEOs Embrace Social Media, But Struggle To Take It To Engagement Level

92% of Top Public, 86% of Top Silicon Valley and 76% of Top Private Company CEOs Have Online Social Presence; CEO Engagement Rates Lower than 40%

Research released today from global communications and engagement firm Weber Shandwick finds that the majority of leading U.S. public (92 percent) and private (76 percent) company CEOs, as well as the top CEOs in Silicon Valley (86 percent), are visible online in social media and on their company websites. Socializing Your CEO IV: The Engagement Factor is the latest installment in the Socializing Your CEO series, which started in 2010 as one of the earliest explorations of social CEOs.

“Due to the strong link between corporate reputation and CEO engagement, we are committed to better understanding how CEOs can adopt and leverage social media and other digital platforms to communicate, listen and respond,” said Andy Polansky, Chief Executive Officer, Weber Shandwick.

In its most recent report, Weber Shandwick researched the online activities of CEOs from the top public companies in the U.S. Fortune 500 rankings, Fortune‘s Most Important Private Companies in the U.S. and Mercury News‘ top companies in Silicon Valley. The audit investigated three levels of CEO activity: 1) Public CEO visibility on the company website or on social networks; 2) CEO posts from the past 12 months on the sites on which they are visible; 3) CEO engagement from the past 12 months. The report defines engagement as any open dialogue between the CEO and site visitor, such as responding to comments or joining in a discussion. For example, one CEO in our research frequently writes back to people who comment on his Facebook posts. This CEO even responded to a criticism about customer service and offered his email address to the customer to follow up on the issue.

“CEOs and other executives can amplify and deepen their company narratives by creating social content and sharing it online,” said Chris Perry, chief digital officer, Weber Shandwick. “More CEOs have made the leap to communicating online to help shape their brands digitally and personalize the company. However, we are now at a point where CEOs need to truly embrace social engagement and move it up the next notch.”

CEOs are Visible, But Not Consistently Engaging

For the first time since its inception, Socializing Your CEO examined CEO engagement in addition to online presence. While public, private and Silicon Valley company CEOs excel in online presence, they are not making more extensive use of their platforms. Fewer than four in 10 public and private company CEOs (38 percent each) have posted online within the past year. Silicon Valley CEOs have a slightly higher posting rate (41 percent), but not by much. Engagement levels are also low, with 22 percent of public company CEOs and 34 percent of private company CEOs interacting with other people online within the past year. Silicon Valley CEOs are the most engaging of the chief executives included in the audit (39 percent), just surpassing private company CEOs. It is noteworthy that when private and Silicon Valley company CEOs post, they typically engage.

Overall Online Sociability of CEOs

Public company
CEOs

Private company
CEOs

Silicon Valley
company CEOs

%

%

%

Present/Visible

92

76

86

Posted in past 12 months

38

38

41

Engaged in past 12 months

22

34

39

 

“Engagement is the new presence when it comes to CEO sociability,” said Leslie Gaines-Ross, chief reputation strategist, Weber Shandwick. “Distributing content online and engaging with stakeholders allows CEOs to humanize the conversation, demonstrate transparency and touchability, forge connections with stakeholders and to achieve the reputational advantage. Social engagement is more important than ever in this highly politicized climate and preparation is key.”

Other findings from Socializing Your CEO IV include:

The Company Website is Home Base for Public and Private CEO Visibility. The company website is the top destination for public and private company CEO visibility with 90 percent of public company CEOs and 66 percent of private company CEOs having a presence beyond just their name and standard biography page. Silicon Valley CEOs are also likely to have a company website presence (65 percent), though social networks are their top platform. One in 10 public (8 percent), private (10 percent) and Silicon Valley company CEOs (8 percent) have a “spotlight” page, or a centralized location of CEO messages, pictures, videos and speeches. One-third of public company CEOs (34 percent) have a presence on the careers page, a rate three times that of private (10 percent) and Silicon Valley company CEOs (10 percent).

“Incorporating the CEO into the careers page is an opportunity for companies to attract talent,” Perry said. “Previous Weber Shandwick research found that a CEO’s reputation affects candidates’ decisions to accept jobs. The talent wars are only going to heat up and promoting culture from the top could make a difference to job seekers.”

Silicon Valley CEOs Lead the Way in Social Network Presence. Social networks are the top platform for Silicon Valley CEO visibility (71 percent), far surpassing the social network presence of public (50 percent) and private company CEOs (59 percent). However, Silicon Valley CEOs do not lead their public and private peers in social network engagement to the same degree (39 percent vs. 22 percent and 34 percent, respectively).

Corporate Video is an Important Component of CEO Sociability. Silicon Valley CEOs also lead in video use, with 65 percent appearing in company video, either on the company website or company YouTube channel. More than half of public company CEOs (58 percent) appear in video, with private company CEOs (52 percent) not far behind. Public, private and Silicon Valley company CEOs are equally likely to appear in video on the company website (46 percent, 45 percent, and 43 percent respectively). Silicon Valley CEOs are most likely to be in a video on the company YouTube channel (47 percent), followed by public company CEOs (40 percent) and private company CEOs (31 percent).

Types of CEO videos found on the company YouTube channel vary. The audit surfaced videos such as repurposed clips of CEO speeches and TV interviews, one-on-one interviews and clips of the CEO speaking directly to the audience. Topics covered in CEO video include customer insights, company news, market predictions and industry outlook.

Eight Tips for CEO Social Engagement

Weber Shandwick recommends that companies consider the following digital and social media strategies for their chief executives to become more effective chief storytellers and strengthen their company reputations.

  1. Get online if not already there.
  2. Own real estate on the company careers page.
  3. Aggregate and centralize CEO communications.
  4. Take advantage of video.
  5. Regularly author content and content publish.
  6. Be more than just visible on social networks. Engage.
  7. Establish an authentic voice.
  8. Be mindful of risks.

Click here to view the full report.

About The Research

Weber Shandwick audited the online presence of CEOs from the top 50 public U.S. companies in the 2016 Fortune 500 rankings, CEOs from Fortune‘s 25 Most Important Private Companies and the top 50 CEOs from the Mercury News‘ Silicon Valley’s top 150 companies for 2016. Platforms audited were company website, company YouTube, external CEO blogs or websites, Facebook, Twitter, LinkedIn, Google+ and Instagram. For the full methodology, please view our report.

Having a Website Still Elusive for Nearly One-Third of Small Businesses

Third annual Small Business Survey from Clutch finds that small businesses often struggle to create and maintain a website

Reasons why businesses do not have websiets

Nearly one-third of small business owners run their business without a website, and some indicate they will probably never have one, according to a new survey from Clutch, a leading B2B ratings and reviews firm.

The survey found that 31% of small businesses choose to use social media profiles rather than a dedicated website to cultivate a web presence. Others (23%) cite a lack of industry relevance as the primary reason for not having a website.

However, experts stress that a website is not only beneficial in every industry but also necessary. In the digital era, Internet searches are increasingly replacing cold calls and other non-digital lead generation. Without a web presence, it is difficult to compete for the Millennial and Gen-Z market.

“In the old days, it was mainly entrepreneurs that were coming to the Internet,” says Alan Dale, CEO, Los Angeles Web Design, a boutique Internet business development agency specializing in web design. “Now, more traditional businesses – brick and mortars – are saying ‘We should get this figured out. Everybody else is on the Internet. I guess we need to be too.’ A lot of it is an education process and crossing the digital divide.”

The Clutch survey also reveals that location is indicative of whether a small business has a website. Only 58% of Midwestern small businesses have a website compared to the South (72%), the Northeast (73%), and the West (77%).

Experts interviewed about the survey findings attribute the lack of small business websites in the Midwest to a common perception many industries in the Midwest have toward the Internet: they tend to view websites as a waste of time, since traditionally, their leads come from word-of-mouth referrals. In addition, the Midwest has traditionally been slow to cultivate a culture of tech startups similar to Silicon Valley in California.

But experts say websites can help small businesses in several ways and point to five key benefits for business owners and managers to consider:

  1. Marketing opportunities increase from a “local” audience to a global audience
  2. Digital sales conversions save time and labor
  3. An elevated brand and greater ability to manage web aesthetic
  4. More cost effective than brick and mortar
  5. Ability to track marketing and business analytics

Those small businesses that do build websites place an emphasis on mobility and search engine optimization (SEO). Nearly 80% of small business websites are now mobile friendly, one of Google’s major requirements for websites attempting to rank highly in their search algorithm.

The survey included 355 small business owners/managers across the United States. Respondents answered questions regarding their experience with website ownership as a part of the 2017 Small Business Digital Marketing Survey. 40% of respondents’ companies have 10 or fewer employees; 27% have 11-50 employees; 25% have 51-250 employees; and 8% have 251-500 employees. 50% have an annual revenue under $1 million.

For the full report, please visit:
https://clutch.co/web-designers/resources/small-business-2017-website-survey.

About Clutch

A B2B research firm in the heart of Washington, DC, Clutch connects you with the agencies and software solutions that can help you enhance your business and meet your goals. Our methodology maps agencies and software solutions based on consumer reviews, the type of services offered, and quality of work.

When asked about companies’ marketing, 35% of unsatisfied customers say, “The company does not put my needs and wants above its business goals”

Data from research with 2,400 consumers reveals what satisfied and unsatisfied customers think of companies’ marketing

MarketingSherpa asked 2,400 U.S. consumers about a specific company they were satisfied or unsatisfied with. In a follow-up question, consumers were asked, “Thinking about the marketing of [the chosen company] which of the following is true about your experience?”

The top response about companies’ marketing from satisfied customers is: “I consistently have good experiences with it” (56 percent). However, the top response from unsatisfied customers is: “The company does not put my needs and wants above its own business goals” (35 percent).

Daniel Burstein, Senior Director of Editorial Content, MarketingSherpa, explained the disconnect in the MarketingSherpa article Marketing Chart: Does customer-centric marketing fall short of satisfying the customer?

“With our marketing, we build a relationship with a customer. And much like a marriage, there is a constant evaluation of if there is a fair and equal value exchange between the two parties,” Burstein said. “People in happy marriages and unhappy marriages can see the same situation in a different way. For example, let’s say a husband doesn’t take out the garbage. In a happy marriage, this is usually a momentary, fleeting thought or annoyance. However, in an unhappy marriage, it can become much more. It ends up not being about the act itself, but rather the motivations behind the act.”

The data is from the MarketingSherpa Customer Satisfaction Research study of 2,400 consumers, sampled to reflect a close match to the U.S. population’s demographics, and conducted in September and October 2016 during the planning of MarketingSherpa Summit 2017’s content. Half of the respondents (1,200) were asked to reflect on their experiences with a brand with which they are highly satisfied, and the other half (1,200) were questioned about a brand with which they are not satisfied. The responses of these two groups were then compared and contrasted against each other. The respondents from each age group, the Silent Generation (71-93); Baby Boomers (52-70); Generation Xers (34-51); and Millennials (18-35); were nearly evenly split between the paired surveys.

View the entire study at MarketingSherpa.com/ConsumerStudy. For questions regarding the survey or its methodology, please contact Erin Donker at erin.donker@meclabs.com.

About MarketingSherpa Summit 2017

MarketingSherpa Summit 2017 is a showcase of inspirational stories of customer-first marketing. Building off Email Summit’s heritage, the four-day 2017 Summit, taking place at the ARIA Resort in Las Vegas from April 10-13, 2017, will highlight some of the most successful digital marketing campaigns using email, data, mobile, social media and content, including award-winning case studies presented by brand-side marketers. There will be breakout sessions that offer interactive roundtables for marketing technology and messaging tips and advice from industry experts and brand-side marketers, as well as networking opportunities to exchange experiences. MarketingSherpa is a publishing subsidiary of MECLABS Institute.

For more information about Marketing Sherpa Summit 2017, visit http://marketingsherpa.com/summit2017.

About MECLABS Institute

Founded in 1997 and based in Jacksonville, Florida, MECLABS Institute is the world’s largest research institute dedicated to discovering how people make choices.

MECLABS has been involved in direct Research Partnerships with companies throughout Asia, Europe and the Americas since 2001. As an institute focused on offer-response optimization particularly in the field of value exchange, the Institute is dedicated to taking an academic approach to improving the discipline of marketing by teaching its discoveries through workshops, online learning and a graduate-level program in partnership with the University of Florida.

MECLABS’ two publishing subsidiaries – MarketingExperiments and MarketingSherpa – publish experiments and provide insights to the marketing community.

For more information about MECLABS, visit https://meclabs.com/.

92 Percent of Consumers Visiting a Retailer’s Website for the First Time Aren’t There to Buy

Episerver’s “Reimagining Commerce” report unveils consumer shopping behaviors, expectations for brands

Ninety-two percent of consumers will visit a brand’s website for the first time for reasons other than making a purchase, according to a study released today by Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud.

The “Reimaging Commerce” report found that of shoppers visiting a website for the first time, 45 percent are searching for a product or service, one-quarter are comparing prices or other variables, and more than one in 10 are looking for store details.

The survey of more than 1,100 consumers points to the importance of relevant and engaging content throughout the purchase journey, as a majority of interactions with a brand’s website do not end in conversion. In fact, a third of consumers who visit a brand’s website or mobile app with the explicit intent of making a purchase rarely or never complete checkout. Further, 98 percent of shoppers have been dissuaded from completing a purchase because of incomplete or incorrect content on a brand’s website, underscoring the need for descriptive, accurate content.

“The content customers see and the experiences they have while interacting with a brand online are crucial to shaping their purchasing behavior, said James Norwood, chief marketing officer and executive vice president of strategy at Episerver. “While not every consumer visiting a brand’s website is there to make a purchase, brands must consider how the experience of their websites — from navigation to checkout — supports engagement.”

When consumers are prepared to make a purchase on a website or mobile app, the report found 60 percent go directly to the product page for the item they’re looking for. Another 18 percent look at sale items first, and 7 percent seek out customer testimonials before anything else.

The State of Commerce report also illuminates the increased importance of online commerce in consumers’ lives, with two thirds of all shoppers responding that they plan to make more purchases online in 2017 than in 2016. And, 91 percent of the most frequent shoppers expect to make more online purchases in 2017, underlining the importance of delivering a seamless online experience.

“What shoppers see on a website or mobile app, and how it is delivered to them, can make or break their final decision to make a purchase,” said Ed Kennedy, senior director, commerce at Episerver. “Consumers expect the content they’re shown to be relevant, accurate and, increasingly, customized to their preferences and location. To compete in 2017, strong content is no longer negotiable.”

For additional insights into the behavior and expectations of consumers shopping online, download the report here.

About Episerver
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information visit www.Episerver.com.

6 Trends Shaping Digital Promotions in 2017

Digital promotions will continue to solidify themselves as a cornerstone of innovative marketing programs globally, with marketers embracing new tools and capabilities launched by social media channels

Today, Easypromos, a global leader in digital promotions, announced its 2017 Forecast for Trends Shaping Digital promotions in 2017. According to the company, 2016 demonstrated an increasingly intensifying digital promotions environment as businesses, agencies and brands focused a greater share of marketing efforts on online and social media channels to engage with a growing digital audience. Looking ahead, the company forecasts that digital promotions will continue to solidify themselves as a cornerstone of innovative marketing programs globally, with marketers embracing new tools and capabilities launched by social media channels.

Below are 6 Trends which will serve as the foundation of industry-leading marketing programs heading into 2017.

1. Marketers will Connect Digital Promotion Leads to CRM Platforms
Having proven the benefits or hosting digital promotions to drive leads, this year, marketers have started to look for ways to connect these channels directly into their CRM platforms. This enables marketers to automate the integration of the data collected during a promotion. In 2017, marketers will continue to connect their digital promotions platforms to acquire and integrate new leads through automated platforms to more easily, quickly and directly connect with their audience in relevant ways that drive results.

2. Omnichannel Marketing Will Drive Usage of Promotional Codes
More and more marketers are using online applications to reach their target audience with promotional codes they can redeem for a discount or gift such as a gift card or coupons. While promotional codes are being used within online stores prevalently, they are also being used in stores more and more because of their simplicity in distribution and redemption for consumers either online or in-store. Promotional codes also allow marketers to track the entire process (from the participant who registers and generates the lead, until it is exchanged for the prize), which contributes a lot of value to the marketing campaign. As more marketers integrate omnichannel strategies in 2017, online promotional codes are certain to grow as a popular digital promotion.

3. Popularity of Online Sweepstakes Will Move to Facebook Live
This year, Easypromos saw more marketers launch Facebook Timeline Sweepstakes than ever before. Offering an opportunity for participants to win something by simply liking or commenting on a Facebook post has shown to monumentally increase engagement and visibility for a company or brand. In 2016, companies have broadened its use to not only a post, but a photo or a video, and most recently, a Facebook Live broadcast, offering a gift to be given randomly to someone who has commented or liked to the live broadcast. In 2017, the immediacy of Facebook Live will be used to offer a live sweepstakes with the winner announced during the broadcast, and thus driving even more engagement and greater transparency in winner selection.

4. Social Streaming Will Drive Popularity of Facebook Live Polls
As more consumers and social media channels embrace online video, streaming tools such as Facebook Live will generate greater demand among brands to offer live surveys and polls. The strategy has been proven to drive a very high reach by those who’ve embraced it first, as it engages with an audience in real-time by soliciting audience input. With the creation of simple, reliable applications that facilitate live polling, this marketing strategy is sure to take off in 2017.

5. Video Contests Will Fuel User-Generated Social Content
The generation and distribution of videos by users is a growing trend, particularly due to the proliferation of smartphones equipped with cameras putting video capabilities in the hands of millions of users. In 2016, more and more brands embraced video promotions including online video contests which ask participants to upload a video for a chance to win a contest or sweepstakes. In 2017, brands will turn to video contests to create user-generated content even more, as it not only broadens awareness of a marketer’s product or service, but builds an audience of brand ambassadors which inspires greater confidence in a product of service among a broader audience. Video content has value in itself, since it is the most appealing content audience and marketers can repurpose it to fill various social media channels.

6. Digital Promotions to Shape Brand Ambassadors
One of the greatest strengths of a digital promotion is its ability to enable a marketer to collect data and additional content about a consumer, follower or participant. It is becoming a very cost-effective, reliable and secure way to identify qualified leads for the brand or product, as well as offer relevant content that can drive engagement back to a company or brand. In 2017, innovative marketers will continue to use digital promotions like contests to get to know their customer better and shape them into brand ambassadors.

About Easypromos:
Easypromos is a global leader in digital promotions offering a self-service, easy-to-use platform to create and manage digital campaigns seamlessly across any social media network or device. Launched in 2010, Easypromos has powered digital campaigns supporting contests, sweepstakes, quizzes, surveys, and more through simple, customizable solutions that are easily shareable for more than 250,000 promotions worldwide. Clients span 50 countries, with promotions running in 24 languages.

Source: http://www.prweb.com/releases/2017/01/prweb13960183.htm