Cash-Back Rewards Drove Online Shopper Purchase Decisions During Holidays, Survey Shows

Swagbucks releases findings on how cash-back rewards positively influenced holiday spending trends in 2017

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Swagbucks, a Prodege, LLC company, released the findings of a study on the impact that cash-back and other third-party rewards had on consumer shopping and purchase decisions during the recent 2017 holiday shopping period.

In addition, it announced that Prodege’s family of cash-back and rewards sites, including Swagbucks,, and,  crossed the important milestone of awarding over $500 million to their 40 million members in free gift cards and cash rewards.

The study’s results, drawn from over 1000 US respondents who shopped online between November 24(Black Friday) and December 23, indicate that consumer promotions strongly influenced retailer preference.

Most significant for the retail trade was that 76% of respondents reported that the availability of cash back and other third-party rewards significantly influenced their decision on where to shop online during the holidays. Prodege’s proprietary data on shopping activity corroborates this; online retailers who offered higher cash back amounts increased their Gross Merchandise Sales (GMS) during the holidays.

Cash back rewards sites have grown in popularity and are now a multi-billion dollar industry. Prodege’s portfolio of cash back brands grew 74% year-over-year and generated over $50M in ecommerce transactions during the Black Friday – Cyber Monday shopping period.

“Rewarding our members and offering them unbeatable savings is core to what we do every day,” said Chuck Davis, CEO and Chairman of Prodege. “As we see shopping and spending trends rise, we take great pride in the ability to provide savings for our members.”

The Swagbucks post-holiday study revealed that experience and live entertainment still featured prominently in gift giving. When compared to 2016, 83% of respondents gifted experiences about the same or a lot more than the year prior.

Gift cards also remained an incredibly popular gift item during the holiday season.  And the study showed that in 2017, virtual or e-gift cards made up an increasingly larger share, increasing to 45% of all gift card gifting by survey respondents. This trend is reinforced by the 110% annual growth at, Prodege’s retail gift card mall.

Consumers can join Swagbucks, MyPoints and ShopAtHome for free and can shop and earn rewards at all three locations via desktop.  Swagbucks and ShopAtHome are also available via mobile on iOS and Android.

About Swagbucks
Swagbucks is one of the web’s leading rewards programs, rewarding its millions of members with free gift cards for their everyday activities and purchases online. Members use’s website and mobile apps to search, shop, watch videos, take surveys and more, earning points that are redeemable for gift cards to major retailers including Amazon and Walmart. To date, Swagbucks and its sister cash-back shopping sites, and, have awarded more than $500 million in gift cards and cash rewards to their members and counting. Swagbucks also empowers hundreds of retail partners like Amazon, Walmart, Target and many more, as well as premium content providers like AOL and Hulu, to reach its millions of active, engaged members. Headquartered in Los Angeles, CA, Swagbucks is a subsidiary of Prodege, LLC, and partner site to the giftcard mall MyGiftCardsPlus.  For more information, please visit

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Online Retailers Offer Wrong Promotions to Wrong Customers at the Wrong Time

Over Half of All Retail Promotions Go to Customers Who Are Content to Pay Full Price

At a time when retailers struggle to maintain business health, under siege from discounters, online giants and rising costs, 52% of the weekly or monthly promotions they offer go to customers who would happily have paid full price – a stunning cause of lost margins that retailers can ill afford. A recently completed Revionics-commissioned survey conducted by Forrester Consultingi explored shoppers’ behaviours and experiences with retail pricing and promotions, yielding some startling insights. It also pointed to some compelling imperatives for retailers to succeed in today’s hyper-competitive environment.

The survey, which questioned consumers in the U.S., United KingdomFranceGermany and Brazil, also debunks retailers’ hope of recouping margins by raising prices on limited-stock items. When asked how they would react if an item they wanted was available at a higher-than-expected price, nearly 60% of respondents said they would wait, not purchase the item at all, purchase it from a different retailer.  A retailer seeking short-term gain faces the painful risk of losing sales and the hard-won loyalty of its shoppers.

For retailers, using science-based pricing and promotions to meet customers’ expectations and provide relevant offers when and where they matter is key to both shopper satisfaction and long-term business health.   As the study notes, “These incessant and poorly targeted promotions create a climate of perpetual abundance and undermine the customers’ sense of urgency to buy. Instead of wasting money and resources on indiscriminate campaigns, retailers should focus on personalized and timely promotions.” It continues: “Retailers should use customer insights and data science to design the promotions that are most appropriate for different groups of customers in context.”

Revionics Chief Marketing and Strategy Officer Cheryl Sullivan sees a profound market shift as data science-based pricing and promotions change from “nice-to-haves” to now being “must-haves”. “This confirms what we found in the earlier study: that today’s shoppers worldwide are incredibly savvy and discerning,” Sullivan said.  “Retailers who want to effectively reach their customers with meaningful prices and promotions must embrace a science-based approach now if they want to remain relevant and competitive.”

About Revionics, Inc.

Revionics is a global SaaS provider of science-based pricing, promotion, space and competitive insight for innovative retailers.

Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns, and space. Created by retail experts, Revionics’ cloud-based SaaS solutions deliver amazing year-over-year ROI with an attractive total cost of ownership.

Embracing the retail and science in its core DNA, Revionics delivers machine learning solutions that retailers use to translate shopper insights and competitive response into high-impact results. With Revionics, retailers gain leading-edge capabilities, an invested partner and an evolving solution for today’s dynamic retail landscape.

Predictive. Prescriptive. Profitable Retailing. Expect Nothing Less.

Engage with Us:

i “Demystifying Price and Promotion,” a commissioned study conducted by Forrester Consulting on behalf of Revionics, September 2017.

Most online sharing is sending pictures to family and friends

Send Anywhere analyzes files sent and shared by Britons in 2017

Britons are most likely to send and share images and photos to their family and friends according to Send Anywhere, the unlimited and intuitive file sharing service, developed by Estmob Inc.

Analyzing the type of files that have been sent and shared in 2017 via its services from mobile to desktop as well as the website, Send Anywhere found that nearly half or 48% of the files that were sent and shared were images or photos. Video takes the second place as the most shared file type at 21%. Other files that Britons shared were audio, documents, and others. The result is not very surprising considering that in 2017 alone, it’s predicted that 1.2 trillion photos were taken globally.

Send Anywhere chart
The types of file shared via Send Anywhere in year 2017 (PRNewsfoto/Estmob Inc.)

“People on average send 20 to 30 photos via their messaging apps, but the number of photos people send and share is increasing at a rapid rate. With Send Anywhere, users can send any number of photos or any large-sized videos without worrying about the size restriction or data,” commented Seung-Hyun SON, CMO of Send Anywhere.

Send Anywhere officially launched in the UK in June and has seen explosive growth since, increasing its user base by almost 300%.

“We have seen strong growth among users in the creative industry, photographers, designers and videographers, people who handle large files daily and needs a service that is easy to use, secure and fast,” said Seung-Hyun. “We continue to expect to see strong growth in the UK and we will engage with our core audience to improve the user experience.”

Send Anywhere has launched the Send Anywhere Awards in September, partnering with the prestigious British Journal of Photography to find hidden talent and send one lucky winner to a dream destination of choice. The final winner, Sarah Pannell, announced in November will travel to Egypt and document the aftermath of Arab Spring in the area.

About Send Anywhere:
Founded in 2012 in Seoul, Send Anywhere, the brainchild of Estmob Inc. is a file sharing service that takes an easy, quick, and unlimited approach to file sharing. Easily, it lets you transfer any file type, across any platform, all without requiring signing up or logging in. Quickly, given network conditions, it finds the optimal network path to ensure the fastest transfer. As for unlimited, you can send any sized file, as many times as you want, all for free. Send Anywhere works across Amazon Kindle, Android, iOS, Windows PC and Phone, Mac, Linux, Web Widget, API, WordPress Plugin, and for Samsung Printers.

Online Shoppers Make Quick Purchasing Decisions, Considering Low Cost Purchases For a Day or Less

E-commerce businesses should prioritize website features that improve payment and checkout to avoid abandoned sales, new survey finds.

Over half (60%) of online shoppers complete purchases after only one day, with nearly half (44%) spending between $1 and $25. With limited time to persuade online shoppers, e-commerce businesses should focus on four key website features: detailed product descriptions, images, reviews, and a seamless checkout experience, according to a new survey by Clutch, a leading ratings and reviews platform for business services.

Nearly one-third (31%) of online shoppers use a shipping cost calculator or save their credit card information (29%) for faster and more transparent checkout.

With online shoppers using digital wallets such as Apple Pay, Amazon Pay, and PayPal to speed through checkout, e-commerce businesses should also be prepared to accept payment beyond traditional credit cards.

As Vice President of Nielsen Norman Group, a leading user experience and research firm, Hoa Lorangerconducts research and training on best practices in interface design. User experience, not the latest technology, should determine how e-commerce businesses approach website updates, according to Loranger.

“Find the easiest way [to complete a purchase] from a user’s perspective,” said Loranger. “If it’s too finicky or requires customers to learn something new, you might risk alienating people.”

Before investing in a new website design, e-commerce businesses should make sure their website provides a smooth experience for customers.

To provide a user-friendly shopping experience, e-commerce businesses can add detailed product descriptions and pictures. In fact, online shoppers said detailed product descriptions (29%) and pictures (27%) influence their online purchases. E-commerce businesses should keep product descriptions short and focused, using bullet points when possible to help potential customers find the information they need.

Leo Castro, Vice President of Marketing at BigCommerce, emphasized the importance of optimizing e-commerce websites for mobile. Businesses that do not allow customers to browse and complete purchases on mobile could risk losing sales.

“So much e-commerce now is started on mobile devices, if not all the way through to the checkout,” said Castro.

BigCommerce and other leading e-commerce website builders are already optimized for mobile devices and are updated regularly to keep pace with various operating systems as they evolve.

The full report included 1,000 consumers who made an online purchase in the past week.

Review the complete report and source the survey data:

For the raw data, a comment on the findings, or an introduction to the industry experts featured in the report, contact Michelle Delgado at

About Clutch
A B2B research, ratings, and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges together and with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.

Teens More Than Twice as Likely to Purchase Online than Adults

Digital content, including video games, accounts for 54 percent of teen spending online

Online purchases accounted for 17.9 percent of transactions made by 13 to 18-year-old Current customers during the month of September, twice the rate at which the general population shops online. The most recent U.S. Census Bureau reports online purchases represent 8.6 percent of all U.S. retail transactions. Current makes a debit card and companion smartphone app for teen (and parents) that helps families with teenagers safely and conveniently manage money.

Spending on digital content accounted for 54 percent of online spending by 13 to 18-year-olds in September. Video games represented 39.3 percent, with streaming and online services representing 14.6 percent of online spending. The remaining 46 percent of purchases were a more traditional mix of consumer goods, including clothing, cosmetics, novelty items and accessories.

Teen confidence in online shopping for consumer goods extends across the retail landscape. It should come as no surprise that is the most frequented site, capturing 38 percent of teen online spending, excluding digital content.

Teens also purchase directly from brand sites, especially when shopping for clothing and cosmetics. The web sites of clothing brands — led by Forever 21, Nike, Victoria’s Secret, PacSun and Vans — accounted for 9.1 percent of online sales to teens, excluding digital content.

Cosmetics account for 7.7 percent of teen online spending in September, excluding digital content. The category was dominated by Sephora, which captured 5.4 percent of online purchases of cosmetics by teens.

Teens are also frequenting specialty retailers looking for discounts and unique items — sites their parents may not be familiar with. Online discount retailers such as, and a host of online discount retailers that ship direct from China accounted for 13.8 percent of teen online transactions, excluding digital content. was the clear leader, capturing 7.8 percent of online spending, second only to

About Current

Current is a financial technology company that enables people to more effectively manage their money with family and friends. The company’s initial focus is a debit card and companion smartphone app for teens (and parents). Current’s flexible, API-based platform adapts to the needs of each user, allowing parents to transfer money, automate allowances, set up and reward chores, put spending controls in place, and maintain visibility into their children’s spending with real-time alerts.

43% Of Millennials Have Never Sent a Handwritten Letter

77% of millennials agree that sending letters, thank you cards and parcels feels like a dying art

New research into the nation’s communication habits has revealed that sending handwritten letters, thank you cards and surprise parcels is a dying art amongst millennials. Due to the unstoppable rise of smartphones and social media apps people are communicating more than ever, with 42% admitting to texting their friends every day and over 208,000 pictures being posted to Facebook and 65,000 images posted on Instagram every single minute. As a result, the art of physically posting something to a loved one is dying out with 40% of millennials confessing to never having sent a handwritten letter, 46% have never sent a surprise parcel and 42% have never sent a thank you card.

The study by ipostparcels also discovered some confusion as to how the younger generation want to communicate because, despite 43% never having sent a letter, card or parcel, 80% are sad that these aren’t sent as much anymore. 81% of those surveyed also said they would feel more excited if they received a package or a letter in the post from someone they know, over a text or message on social media. Receiving a surprise parcel from a loved one was also ranked as the thing most millennials would be most excited to receive from a friend or family member above all other forms of communication.

More meaningful communication
Most tellingly, 75% of millennials agreed that sending physical forms of communication strengthens relationships and shows you care more about that person yet 40% said that it takes too much time and 30% said that they’re too lazy or can’t be bothered.

Psychologist Dr Saima Latif commented:
“Digital forms of communication often comprise of short phrases and emojis to express what we mean. The effect of abbreviated forms of communication is that emotions and feelings cannot be expressed as effectively and can sometimes be misconstrued. Unfortunately this can trivialise our relationships making them more superficial rather than strengthening them.

“On the flip side, sending a parcel or letter creates the type of connection that digital communication often cannot. Receiving a parcel or letter from someone we know makes us feel instantly loved because we appreciate the time and effort that has been put into creating it. These forms of communication create memories, as people often keep letters and cards and look back on them years later, whereas digital communication is often deleted or discarded.”

Post For A Post Day: Monday 18th September
Following the results from the research, ipostparcels has launched the first ever national ‘Post For A Post Day’. The aim is to encourage people across the UK to send more meaningful forms of communication such as a handwritten letter or surprise parcel instead of sending a text or posting a message via WhatsApp or social media.

Gemma Conroy, Ecommerce Manager for ipostparcels commented:
“We can see that people are conflicted when it comes to how they communicate with their loved ones. Social media, text messages and other forms of digital communication are undoubtedly a fantastic way to keep in touch throughout our busy lives. However, there is clearly still a desire to receive parcels and letters due to the thought, care and meaning behind such a gesture. We have created Post For A Post Day to help put the meaning back into posting again by encouraging people to send a thoughtful gift or letter to a special person in your life, rather than sending a text or using social media.”

ipostparcels’ commitment to more meaningful forms of communication
The parcel delivery company has pledged 100 codes per day for people all over the UK to post something for free all week, starting with Post For A Post Day on 18th September 2017.

Users can receive the free next day delivery by using the code: PFAP at the checkout. For further information visit:

Post For A Post Day is just the beginning of ipostparcels’ commitment to encourage Brits to spend less time communicating via their phones and send more handwritten letters and parcels to surprise and delight loved ones.

Brits Prefer Handwritten Notes from Loved Ones Over Emails

New research reveals true extent of the demise of handwritten correspondence in the 21st century; tech generation set to revive flagging penmanship skills

A whopping 74% of 16-24 year olds would prefer to receive a handwritten note from friends rather than a typed note busting the myth that young people have moved on from writing by hand. Ironically the iGeneration could be the ones to save the dying practice of penmanship.

The research, commissioned by Sainsbury’s Home, found the average Brit hasn’t sent a handwritten card or letter in nearly a year and a half (17 months ago); whilst the average 45-54 year old hasn’t sent a handwritten card/letter for 20 months. Over 1 in 10 Brits (11%) said they have not sent a handwritten card/letter in the past five years.

Yet despite these statistics it’s clear the nation is still in love with traditional penmanship – almost 7 in 10 (68%) Brits prefer to receive a handwritten letter or card rather than a less personal email or e-card. A carefully penned love letter appears to be the stuff of fantasy in the UK; 12% of men haven’t sent a handwritten card or letter for over 11 years although 71% of women would prefer to receive a handwritten note from their loved one than an email.

The national survey of 2,000 people across the UK shows a significant decline in handwritten communications although in contrast the national supermarket chain has seen a 10% YOY uplift in pen & pencil sales. Suggesting the nation is using their pens & pencils to write shopping lists, doodle & draw or take notes at work rather than handwrite cards and letters for friends and family. Over 4 and a half million pens and pencils were sold across Sainsbury’s stores last year – which if lined up end to end in a single line would be long enough to stretch the length of Great Britain (approximately 700km long).

Most people still prefer TV news to online news

Despite the popularity of digital media where information is widely available, television is still the dominant channel for Americans to consume news

As more Americans consume news online, news organizations in the United States (U.S.) are reallocating their resources and expanding their services to cater to the needs of their customers. The media landscape white paper released by PR Newswire for the U.S. market contains latest findings on the various types of media frequently used by Americans and their news reading habits. The white paper will be useful for companies that are expanding into the U.S. or wanting to establish a stronger branding in the market. The white paper is now available for download.

Here are some key findings on Americans’ news reading habits:

57% of Americans still prefer to get news from the television

  • Despite the popularity of digital media where information is widely available, television is still the dominant channel for Americans to consume news.
  • The top three television news channels are Fox, CNN and MSNBC. In 2015, the total viewership for these channels increased by seven percent to two million viewers.
  • Television is one of the media channels for companies to target the older generation.

Newspaper readers prefer to consume news on the Internet  

  • The U.S. newspaper circulation has been on a downward trend since 2010 as news readers prefer to read news from the Internet. Thus, many newspaper agencies digitize their business model by providing paid online subscriptions to reach out to new audience. Some even use social widgets like Facebook as a visual storytelling tool to engage young readers and to increase their exposure digitally.
  • The top three influential online news media are Yahoo News, The Huffington Post and Fox News.
  • The Wall Street Journal, The New York Times and USA Today are the top three newspaper publications that still have key influence over how Americans learn about world affairs.

Social networking sites have become one of the news sources for Americans

  • 62% of Americans use social media to get news, a substantial increase from 47% in 2012. During the U.S. presidential election in 2016, 44% of Americans, as compared to 17% in 2012, relied on social media for the latest updates.
  • Facebook is the top social networking site followed by Blogger, LinkedIn and Twitter.
  • Twitter dominates the microblogging industry in the U.S. and is the fastest news dissemination channel for bite-sized news.

Download the white paper now and subscribe to our newsletter to keep informed of other content and upcoming events.

92 Percent of Consumers Visiting a Retailer’s Website for the First Time Aren’t There to Buy

Episerver’s “Reimagining Commerce” report unveils consumer shopping behaviors, expectations for brands

Ninety-two percent of consumers will visit a brand’s website for the first time for reasons other than making a purchase, according to a study released today by Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud.

The “Reimaging Commerce” report found that of shoppers visiting a website for the first time, 45 percent are searching for a product or service, one-quarter are comparing prices or other variables, and more than one in 10 are looking for store details.

The survey of more than 1,100 consumers points to the importance of relevant and engaging content throughout the purchase journey, as a majority of interactions with a brand’s website do not end in conversion. In fact, a third of consumers who visit a brand’s website or mobile app with the explicit intent of making a purchase rarely or never complete checkout. Further, 98 percent of shoppers have been dissuaded from completing a purchase because of incomplete or incorrect content on a brand’s website, underscoring the need for descriptive, accurate content.

“The content customers see and the experiences they have while interacting with a brand online are crucial to shaping their purchasing behavior, said James Norwood, chief marketing officer and executive vice president of strategy at Episerver. “While not every consumer visiting a brand’s website is there to make a purchase, brands must consider how the experience of their websites — from navigation to checkout — supports engagement.”

When consumers are prepared to make a purchase on a website or mobile app, the report found 60 percent go directly to the product page for the item they’re looking for. Another 18 percent look at sale items first, and 7 percent seek out customer testimonials before anything else.

The State of Commerce report also illuminates the increased importance of online commerce in consumers’ lives, with two thirds of all shoppers responding that they plan to make more purchases online in 2017 than in 2016. And, 91 percent of the most frequent shoppers expect to make more online purchases in 2017, underlining the importance of delivering a seamless online experience.

“What shoppers see on a website or mobile app, and how it is delivered to them, can make or break their final decision to make a purchase,” said Ed Kennedy, senior director, commerce at Episerver. “Consumers expect the content they’re shown to be relevant, accurate and, increasingly, customized to their preferences and location. To compete in 2017, strong content is no longer negotiable.”

For additional insights into the behavior and expectations of consumers shopping online, download the report here.

About Episerver
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information visit

Dog People Post About Their Dog on Social Media Six Times Per Week

Part II of BarkBox’s Dog Parent Study reveals how dog-obsessed America behaves online

The signs of dog obsession among American humans are not that hard to spot – especially on social media.

According to a new study released today by BarkBox, dogs are flooding the pages and feeds of their people, and some pups even have their own feeds. A follow up to Part One of the BarkBox Dog Parent Study released late last year, Part Two of the study looked at the way that more than 1,000 American dog parents behave on social media.

  • On average, dog people post a picture or talk about their dog on social media six times per week.
  • American dog parents watch dog videos or look at dog photos three times per week, on average.
  • One in ten (11%) dog people have even created a social media account for their pup.

Pup Photos Top Selfies
The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.

Pooches Out of Sight Are Never Out of Mind
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. And Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.

When there’s no human to help with a camera, nearly a third (32%) of dog parents say they have a household security camera they mostly use to check on their dog. So much for that secret life, pup!

With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers.

Learn more about BarkBox at

About the Study
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey.  Quotas are set to ensure a reliable representation of the U.S. population 18 and over.

Results of any sample are subject to sampling variation.  The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.

In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percent, from the result that would be obtained if interviews had been conducted with all personas in the universe represented by the sample.  The margin of error for any subgroups will be slightly higher.

About Bark & Co
Bark & Co is the New York-based startup that’s dedicated to making dogs and their humans happy. Since launching in 2012 with BarkBox, a monthly box of treats and toys, Bark & Co has shipped more than 30 million products and expanded into creating its own products, experiences and entertainment with BarkShop, BarkLive, and BarkPost. To learn more go to

Brands Get Ready – Gen Z Are Growing Up and Ready to Challenge

Engaging Gen X, Y and Z reveals key learnings to help marketers connect with different generations more effectively across traditional and digital channels

A new AdReaction study from Kantar Millward Brown, released today, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.

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The study analyses key media consumption patterns, attitudes toward advertising and responses to specific creative approaches, and is based on surveys of more than 23,000 consumers in 39 countries.

This is the first time it has been possible to explore the opinions of the first cohort of Gen Z – now aged 16-19 – that are becoming increasingly relevant to brand marketers across a wide variety of categories and products. The Gen Z population numbers approximately two billion globally.

AdReaction: Engaging Gen X, Y and Z highlights that Gen Z are even more passionate about music than millennials (43% like to have ‘always on’ access to music compared to 30% for Gen Y) and more digitally savvy than previous generations. Gen Z are also more difficult to engage; among people who skip ads, they skip three seconds faster per ad on average than Gen X.

“Gen Z have grown up in an on-demand world of infinite choice, and this flavours their expectations of advertising. They are much more attracted to ads that allow them to co-create or shape what happens, compared to Gens Y and X, who have a higher preference to link to more information about the brand,” said Duncan Southgate, Global Brand Director, Media & Digital at Kantar Millward Brown.

AdReaction: Engaging Gen X, Y and Z identifies a number of key opportunities for brands to connect with Gen Z:

Don’t ignore traditional media: Despite their digitally dominated media consumption, Gen Z can still be impressed by traditional media. While they spend less time with traditional (51% watch an hour or more of TV a day compared to 74% for Gen X), Gen Z are consistently more positive about ad formats such as outdoor, print ads and cinema, TV and radio ads than standard digital alternatives.

Respect their online space: Within the digital space Gen Z are more positive than other generations towards mobile rewards video and skippable pre-rolls (which achieve net positive scores of 41% and 15% respectively), but especially damning of invasive ad formats like non-skippable pre-rolls and pop-ups (-36% and -42% respectively).

Creative approach makes a difference: Music, humour and celebrities all make Gen Z more receptive to advertising. They are also attracted to ads that allow them to co-create or see what happens when they make a decision. They are more positive towards brands that let them vote for something to happen (31% compared to 25% for Gen Y,) choose an option (28% compared to 25%) or take decisions (27% compared to 22%).

However, these attributes alone are no guarantee of success.

Design matters: An extremely design-conscious consumer, Gen Z will take note of an ad’s aesthetic qualities and appreciate the use of new immersive formats like Augmented Reality and Virtual Reality. Innovation in formats like native ads, sponsored lenses and sponsored filters all attract much stronger approval with Gen Z than other age groups.

Be even more social: Gen Z are significantly heavier users of social platforms, not just in terms of the time they spend on them but also the number of platforms they visit. These range well beyond Facebook and YouTube and include Instagram, Twitter and Snapchat. 36% of Gen Z globally access Instagram several times a day and 24% access Snapchat at the same frequency, compared to 21% and 10% respectively for Gen Y (those aged 20-34) and 9% and 4% for Gen X (those aged 35-49).

Don’t apply the same approach globally: Gen Z is not homogenous and local insights reveal further nuances. In China, for example, Gen Z want music in ads to be upbeat, playful and fun. By contrast in Germany, Gen Z seeks music that helps them to understand the message without listening to a voiceover.

Using both qualitative and quantitative research techniques combined with ad testing of 31 ads in 10 markets, AdReaction: Engaging Gen X, Y and Z reveals a generation that, in some areas, are simply a little more extreme in their media attitudes and behaviour, but also have their own distinct traits.

Additional key findings include:

  • This is the mobile-first generation with 74% spending more than an hour a day on their mobile device compared to 66% for Gen Y and 55% for Gen X. TV, radio and print consumption are all lower as well with 51% of Gen Z watching an hour or more of TV each day compared to 59% for Gen Y and 74% for Gen X.
  • Gen Z are dramatically more passionate about music and movies. Ads placed in these contexts are far more powerful with this group, with 39% of Gen Z saying music makes them more positive to advertising and 38% reporting that movies have the same effect (compared to just 29% and 28% for Gen X).
  • All generations prefer short videos, but Gen Z like ads less than 10 seconds even more than previous generations, while Gen X is more tolerant of videos up to 20 seconds.
  • Gen Z are slightly more likely to have installed ad blocking software on desktop than older consumers (31% vs 30% for Gen Y and 22% for Gen X) but they are no more likely to have installed a mobile ad blocking app (13% vs 14% for Gen Y and 12% for Gen X).

Given their scepticism towards advertising, this makes branded content more attractive to Gen Z. Formats like branded events, social media feeds and celebrity endorsements all score higher for this group globally than older consumers. Gen Y is more positive about user reviews, social media and native information, while Gen X prefers brand information.

“No generation is a monolith and Gen Z is no exception. Their upbringing, expectations and access to technology, however, has created a range of attitudes and behaviours that will challenge marketers. Only where brands take all this into consideration will they be successful in engaging this increasingly critical and fast-emerging group of consumers,” concluded Southgate.

Review the global and country specific results of the AdReaction: Engaging Gen X, Y and Z report here.

About AdReaction: Engaging Gen X, Y and Z

Kantar Millward Brown surveyed more than 23,000 16-49 year old consumers across 39 countries. Qualitative research was also conducted among Gen Z in the US, Germany and China, and 31 TV ads were tested across TV, and digital platforms in 10 countries. The AdReaction: Engaging Gen X, Y and Z study explores advertising receptivity across three generations to analyze and understand when and where each group is most likely to respond positively to advertising. It also provides marketers globally with practical advice about which creative approaches work best across the three generations.

AdReaction studies have been conducted since 2001, delivering insights on consumers’ perceptions of advertising, particularly digital formats.

AdReaction: Engaging Gen X, Y and Z addresses key questions facing marketers, including:

  • What are Gen Z’s characteristics, desires, likes and dislikes, and how do they want to interact with brands?
  • How do the media attitudes and behaviours of Gen Z differ from Millennials (Gen Y) and Baby Busters (Gen X)?
  • What do marketers need to know to navigate emerging social trends and cultural norms as they develop content and plan media?

About Kantar Millward Brown

Kantar Millward Brown is a leading global research agency specialising in advertising effectiveness, strategic communication, media and digital, and brand equity research. The company helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Kantar Millward Brown operates in more than 55 countries and is part of WPP’s Kantar group, one of the world’s leading data, insight and consultancy companies. Learn more at

Consumers Redefine ‘Fast’ Shipping

Lackluster attitudes toward Black Friday remain the same; shoppers experimenting with new and different retailer

Call it the “Prime effect, but today’s consumers expect more perks from retailers – particularly when it comes to shipping, according to Deloitte’s 31st annual holiday survey of consumer spending intentions and trends. Additionally, Black Friday is struggling to make a comeback with consumers and December should pull in the majority of shopping activity. Among the findings from the 2016 study:

Shoppers expect more for less when it comes to retail policies, particularly around shipping

  • Just 42 percent of shoppers surveyed consider 3-4 day shipping “fast” – a significant drop from the 63 percent who said so last year. Instead, the majority (83 percent) of shoppers consider fast shipping to mean delivery within two days or less.
  • Nearly two-thirds (64 percent) of shoppers think they should be allowed to order after Dec. 17 and still get free shipping by Dec. 24.
  • More than 7 in 10 surveyed shoppers (71 percent) plan to take advantage of free shipping opportunities this season.
  • Consumers still expect favorable return policies. For purchases made in physical stores, consumers mostly want refund options other than store credit (67 percent). For items purchased online, consumers mostly want free online returns (82 percent), followed by the option to return a product purchased online to a physical store (69 percent) and refund options other than store credit (61 percent).

Post-Thanksgiving remains peak shopping season; Black Friday lacks sparkle

  • With only 23 percent of surveyed shoppers claiming to do their holiday shopping before Thanksgiving, most plan to shop post-Thanksgiving with 34 percent shopping between Thanksgiving and the end of November. Forty-three  percent plan to shop in December and January.
  • Black Friday enthusiasm remains tepid: More than half (52 percent) claim to not rely on Black Friday deals as much as they used to and 42 percent claim the same as it pertains to Cyber Monday, both on par with 2015 numbers.

Familiar retailers reign; shoppers seek physical stores for specific advantages

  • Almost three quarters of consumers surveyed (73 percent) responded that they will try “new or different” retailers this year. Of those, two-thirds (66 percent) plan to try a local store or business and more than half (52 percent) will try a new website.
  • While shoppers are largely experimenting with new retailers, they’re still putting most of their budget (76 percent) with those they have shopped before.
  • Nearly half (48 percent) of respondents expressed physical stores’ main benefit is the ability to see and touch the product.
  • For those who choose to shop local, top motivators are supporting the local economy (60 percent) and finding one-of-a-kind gifts (56 percent).

Shoppers are less loyal when shopping online; few make impulse buys in-store and online

  • Study results show that about half of consumers who shop at a physical store are more likely to remain loyal (58 percent) to the merchant even when products are out of stock. However, when shopping on a retailer website, 77 percent of consumers replied they are more likely to look elsewhere for a product when they can’t find what they want.
  • A vast majority of consumers (86 percent) are also using the web to conduct online research before visiting physical stores, with customer reviews on retailer websites (66 percent), recommendations from peers (56 percent) and customer reviews on independent websites (55 percent) being the most important types of reviews according to those who research.
  • Whether shopping in store or online, consumers responding say they plan their purchases in advance, and fewer holiday purchases are spontaneous. Less than 20 percent of both online and in-store purchases are completely unplanned, limiting the opportunity for merchants to inspire at point of sale.

Data privacy is still a concern but should not impact purchases

  • While 3 in 4 shoppers (73 percent) surveyed are concerned when a retailer has one or more data breaches, very few (7 percent) are deterred from shopping that retailer again.
  • In fact, almost half (47 percent) say they would shop again if the retailer took action to regain consumers’ trust and 33 percent would continue shopping with the retailer but change their methods of payment.

“With major online retailers finding new ways to appeal to customers’ needs, they are raising the bar on consumer expectations. Just within the past year, we’ve found a dramatic change in customers’ perception on shipping,” said Rod Sides, vice chairman, Deloitte LLP and U.S. retail, wholesale and distribution practice leader. “We’re seeing this trend transcend from shipping into other retail policies like returns, price matching and product availability. This could prove a challenge for retailers as they streamline purchasing, delivery and return cycles to appeal to a well-informed, efficiency-demanding group of consumers.”

Sides added, “Retailers may also feel the effects of industry fragmentation and volatility that we have seen accelerating the last few years. The onset of new digital retail entrants is generating a lot of experimentation. Nearly three-quarters of respondents said they plan to try new stores or websites this holiday season. While people are just dipping a toe in the water with actual purchases, if those retailers offer positive, unique experiences, they may be rewarded with a larger share of customers’ wallets in the future.”

For more information about Deloitte’s “2016 Annual Holiday Survey,” please read the full survey report or follow us @DeloitteCB. An infographic and complete survey results are also available for download.

About the Survey
This survey was commissioned by Deloitte and conducted online by an independent research company between Sept. 6 and 20, 2016. The survey polled a sample of 5,038 consumers in the U.S. and has a margin of error for the entire sample of plus or minus one to two percentage points.

About Deloitte’s Retail, Wholesale and Distribution Practice
Deloitte is a leading presence in the retail and distribution industry, providing audit, consulting, risk management, financial advisory and tax services to more than 75 percent of the Fortune 500 retailers. With more than 2,400 professionals, Deloitte’s retail and distribution practice provides insights, services and approaches designed to assist retailers across all major subsectors including apparel, grocery, food and drug, wholesale and distribution and online. For more information about Deloitte’s retail and distribution sector, please visit or follow @DeloitteCB on Twitter.

As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Men are the champions when it comes to online shopping

Contrary to popular belief, men lead the way when it comes to shopping … online shopping, that is

Contrary to popular belief, men lead the way when it comes to shopping … online shopping, that is! This was one of the findings of a Leger survey for National Bank. The survey, conducted on the Web between May 5 and 12, 2016, polled 1,200 Quebeckers aged 18 and older who had made at least one online purchase in the past year. It shed light on online shopping habits in the province, as well as debunking a number of myths about shopping habits, and revealing regional variations.

Highlights of the findings

  • One-quarter of respondents (25%) make more than 10 online purchases per year.
  • 44% of respondents shop online two to five times a year.
  • Better prices are felt to be the main advantage of online shopping (48% of respondents).
  • Clothing, footwear, jewellery and accessories are the most popular categories, with one in two respondents (50%) saying they have purchased such products in the past year.
  • 36% of respondents had concerns about the product itself (size and quality), what they consider to be a downside of online shopping.
  • Most respondents (69%) use credit cards to pay for their online purchases.

“It’s clear that online shopping is now well established among Quebeckers, and the credit cards offered by National Bank are better adapted than ever to this reality,” said Pierre Dufour, vice-president, Card and Payment Solutions, at National Bank. “With our ECHO® Cashback card in particular, we can meet the needs of online shoppers: cash back on most online purchases and an easy process for redeeming cashback accessible online at all times on both tablets and smartphones, as soon as the amount reaches $25. It really is a product designed for the online shopping experience.”

Debunking the myths

  • Myth: Men don’t like to shop
    Fact: Male respondents are the most active online shoppers, with 29% having made more than 10 online purchases in the past year.
  • Myth: Only young people shop online
    Fact: Among respondents over age 65, more than half (58%) made between two to five online purchases in the past 12 months.
  • Myth: Fear of being swindled is one of the main deterrents
    Fact: The fear of being swindled (16% of respondents) was of less concern than worries about the product itself (36%) or shipping and delivery costs (31%).

Similar—but different

While the results show that online shopping habits across Quebec are relatively similar, there are still regional differences.

  • Respondents in the Montreal area (76%) feel it is important to know the origin of the products they purchase online.
  • The highest use of smartphones for online shopping is in the Quebec City area (37%).
  • In Mauricie and Centre-du-Québec, respondents said they made frequent or occasional online purchases of products made in Quebec or elsewhere in Canada that are not available in stores in their region (66%).
  • The highest number of respondents (60%) who said better prices are the primary reason for shopping online was in Saguenay-Lac-Saint-Jean and Côte-Nord.
  • The highest percentage of those who said they bought books, magazines and newspapers online was inMontérégie and the Eastern Townships (37%)1.

National Bank’s ECHO® Cashback MasterCard®

Available since April 2016, National Bank’s2 ECHO® Cashback MasterCard® is particularly aimed at online shoppers. It provides cashback of up to 1.5%: 1% on all purchases, with no annual limit, plus an additional 0.5% on eligible grocery, fuel and online purchases. For a limited time, it is also offering 3% cashback in the above three categories for the first three months. Cardholders also receive “Zero Liability”3 protection from MasterCard® for the unauthorized use of their card for in-store and online purchases.

About the National Bank survey on online shopping habits
National Bank asked Leger to conduct a survey of 1,200 Quebeckers aged 18 and over who had made at least one online purchase in the past year. The survey was conducted on the Web between May 5 and 12, 2016.

About National Bank of Canada
With $221 billion in assets as at April 30, 2016, National Bank of Canada, together with its subsidiaries, forms one of Canada’s leading integrated financial groups. The Bank has close to 20,000 employees and is widely recognized as a top employer. The Bank’s securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank’s activities at or via social media such as Facebook, LinkedIn and Twitter

1 While the difference between this percentage (37%) and that for Quebec as a whole (32%) is not statistically significant, a trend was nonetheless observed.

2 Available pending credit approval by National Bank of Canada.

3 Some conditions and restrictions apply. Visit for more information about MasterCard’s commitment.

MasterCard® is a registered trademark of MasterCard International Inc. Authorized user: National Bank ofCanada.

ECHO® is a registered trademark of National Bank of Canada.

60 Percent of Pokemon Go Players Likely to Enter Businesses Offering Pokemon-Branded Discounts

Restaurants and bars top the list of businesses where players have seen promotions, with Facebook as the dominating medium to deliver Pokemon-themed promotions

MGH, a full-service marketing communications agency, today released the results of a survey it conducted to uncover if Pokemon-themed products or discounts have been attracting potential customers. The survey found that nearly 60 percent of smartphone users who have downloaded Pokemon Go were likely to enter a business offering Pokemon-branded discounts to players, 38 percent were likely to purchase a Pokemon-themed product offering, and 60 percent viewed businesses hosting Pokemon promotions favourably.

Restaurants and bars topped the list of the types of businesses those surveyed noted as offering Pokemon-themed products or discounts, while Facebook (72%) and store signage (52%) were the mediums where the majority of players saw Pokemon-related promotions.

Other notable stats included:

  • Overall, 94 percent of smartphone users surveyed were aware of Pokemon Go;
  • Of those aware, more than 50 percent have seen Pokemon Go promotions, a number that increases to 66 percent when looking at respondents who have downloaded Pokemon Go
  • After restaurants and bars (71%), retail stores (44%) and entertainment venues/attractions (42%) were the types of businesses where respondents were most likely to have seen promotions;
  • Of the respondents who downloaded the game, 56 percent were between the ages of 18-29;
  • Female respondents are slightly more likely to have seen Pokemon Go promotions, and slightly more likely to purchase a Pokemon-themed product.

“With estimated daily users of Pokemon Go still teetering around 20 million, this survey shows there’s still a great opportunity for business owners to tap into this unique and active audience to not only drive foot traffic into their venues, but get them to potentially purchase a product,” commented Ryan Goff, Senior Vice President and Social Media Marketing Director at MGH. “The best part of Pokemon Go is that it’s getting people of all ages out and about; businesses just have to find a way to lure customers in.”

About the Survey
In July 2016, MGH conducted an online survey of 1,000 U.S. smartphone users ages 18-55. Responses were collected using Survey Monkey Audience. The margin of error is +/- 3.1 percent at the 95 percent confidence level. Discrepancies in or between totals are due to rounding. Full survey results.

About MGH
Based in Baltimore, MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, strategy, development and marketing), market research, direct response, relationship marketing and social media marketing.

MGH maintains a diverse client base spanning multiple industries. Current clients include MASN, McCormick/OLD BAY, M&T Bank, Bray & Scarff, California Tortilla, Ocean City, Md., Department of Tourism, Nobel Learning Communities, Inc., Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, Pretzelmaker, Miss Utility and University of Maryland Medical System.

Europe Sees Sharp Rise in Shopping by Mobile

Two Thirds (66%) of People in Europe With a Mobile Device Shopped Online in the Last Year – up From 58% the Year Before

More people in Europe are using their mobile devices to buy consumer goods than ever before, with clothing and electronics the most popular purchases.

The findings from the annual ING International Survey Mobile Banking 2016 report reveal that two thirds (66%) of people in Europe with a smartphone or tablet now use it to make purchases – up from 58% in 2015.

The increase in mobile banking and ease of ‘one-click ordering’ – which saves users’ payment details – are possible factors in this rise. The study found that 82% of people who bank by smartphone or tablet are also using their device for retail therapy, while 50% of mobile shoppers admit they are more likely to return to an online retailer that already holds their details.

Whos leading the way?

Turkey (88%), Italy (69%) and Poland (69%) are the European countries with the largest shares of mobile shoppers, but France and the Netherlands are seeing the fastest growth – the share of mobile device owners in these countries who use them to make purchases has increased 16 percentage points year-on-year from 2015 to 2016.

Across the Atlantic, the USA is experiencing similarly fast growth (up 16 percentage points to 74%), while inAustralia the uptake of mobile shopping increased just six percentage points in the year, to 49%.

Mobile shopping is most popular among younger mobile users, but year-on-year growth can be seen across all age groups. The share of 18-24 year olds using their smartphone or tablet to shop now stands at 86%, up from 72% in 2015 – and the 25-34 and 45-54 age brackets have both seen an 11 percentage point increase. Men appear slightly more likely than women to shop by mobile device.

What are people buying?

Mobile purchases across Europe over the last 12 months have been dominated by clothing (43%) and electronics (37%). But there is variation between countries.

The convenience of ordering home-delivered meals on the go means one in five people in Europe (19%) are now using their mobile device to buy takeaways. Turkey, home to the world’s largest home-delivered meal ordering platform Yemek Sepeti, is where the trend is most prevalent (41%).

With similar companies, like JustEat and Deliveroo, now available in many cities across Europe, appetite in countries like the UK (21%) and Spain (21%) shows little sign of slowing down.

A higher share of mobile device owners in the UK (26%) buy music via their mobile than in any other European nation, and the UK and Turkey (both 31%) have the largest shares who use their smartphone or tablet to buy groceries. Elsewhere, mobile device owners in Luxembourg and Italy (27%) are more likely to book a holiday from their smartphone or tablet than their European neighbours.

Fleur Doidge, writer/editor at ING eZonomics, which produced the report, said: “The mobile revolution is in full force and the proportion of people shopping on their mobile device for everyday goods is rising at an impressive rate. As more people use their phone to manage their finances, were seeing more people using them for spending too. Convenience is a big factor, and Europe is embracing this ability to shop anytime, anywhere.

“Technology is changing the way we shop and certainly has its advantages for people with busy lives but to keep the bank balance in check, its important to search for the best deals, rather than buy on impulse.

The Future of Retail 2020

As the UK retail sector faces up to a tough new post-Brexit landscape, retailers must stay ahead of the factors influencing fast-changing consumer behaviour.

Digital innovation consultancy Futurice has identified eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.

Analysed from a consumer’s point of view the trends include:

  • Consumers as mass VIPs

Digital services are allowing mass consumers to access luxurious experiences at the click of a button, that were previously the preserve of the rich and famous. Retailers are under starters’ orders to provide personalised services that make consumers feel special. The culture of mass celebrity is fuelled by social channels which enables ordinary people to become overnight YouTube or Instagram sensations. How can retailers respond appropriately?

  • Time as a luxury purchase

How consumers are controlling the logistics of when and where they shop with the emphasis on convenience, immediacy and saving time. Retailers must offer flexible delivery services and instant purchase apps. Free time will become a luxury purchase with the rise of micro task services that allow consumers to outsource tedious jobs and buy themselves more leisure time.

  • Currency reimagined

Money is being reinvented as retailers seek frictionless payment systems including paying with your smile – all focussed on convenience and ease. New transaction methods are spawning new forms of currency, with mobile payments leading the way. Retailers should look for ways to monetise the auxiliary activities around payments, while loyalty and reward schemes must keep pace with emerging trends.

  • Robots at your service

Increased automation in the form of robotics is taking over everything from self-service checkouts to warehouse logistics. Beyond retail, robots are being trialled everywhere from construction to cookery to surgical operations. As we increasingly outsource menial jobs to robots, how will retailers rise to the challenge of monetising our free time?

  • Collaboration to drive innovation

Collaboration not competition is the new order of things as businesses join forces to create new ways to meet consumers’ fast changing expectations. Expect unusual partnerships and the emergence of larger service ecosystems designed to satisfy customers’ needs flexibly and fast.

The report is authored by Cathy Wang, director of business and transformation, at Futurice:

“Our aim is to provide retailers with inspiration that will help them develop a clear strategic vision for the future and to bring direction to the immediate challenges they face as market conditions tighten post-Brexit. We have examined how our society is evolving through a technical anthropological lens. Based on research and insights we are confident that these trends will drive mainstream development in the retail sector.”

Download a copy of the Futurice Retail Trends here.

About Futurice

Futurice is a new breed of innovation consultancy that has digital values at its core. We inject life into digital solutions by designing innovative mobile apps and online software – all with a focus on user experience and interaction. We believe that the winning recipe for digital projects is happy people, happy customers, and happy users. Our customers span financial services, media, automotive and energy, amongst others.

Founded in 2000 we are over 300-strong and growing. A Finnish company, our HQ is in Helsinki and we have offices in Tampere, Stockholm, London, Berlin and Munich.

For more information visit

80% of British shoppers won’t purchase from online retailers that fail to list prices in sterling

80% of the British consumer public refuses to buy from websites that do not list their prices in British Pounds

A survey by One Hour Translation, the largest online translation agency, of 1,000 people in the UK revealed that 80% of the British consumer public refuses to buy from websites that do not list their prices in British Pounds.

When broken down by age, One Hour Translation revealed that older respondents were less likely to purchase items from websites that do not list their prices in British Pounds.

Ofer Shoshan, Co-Founder and CEO at One Hour Translation, commented on the survey and noted that “the British consumer public has sent a very clear message to e-commerce sites all over the world that from now on prices must be listed in the local currency in order for local customers to shop online.”

A survey performed in early July week by One Hour Translation, the largest online translation agency in the world, following the result of the referendum in the United Kingdom (Brexit), revealed that 80% of the British consumer public does not purchase items from websites that do not post prices in British Pounds. The survey was performed together with Google Consumer Survey among 1,000 participants.

When broken down by age, One Hour Translation revealed that older respondents were less likely to shop on websites that do not list their final prices in British Pounds. Among respondents who were of the ages 18-24, only 64% reported refusing to purchase from websites that fail to list their prices in British Pounds, while among respondents from the ages 25-34 the ratio rose to 71%, among respondents of the ages 35-44 the ratio was 79% and among respondents of the ages 45-54 the ratio rose further to 83%. No less than 93%of the participants from the ages 55-64 reported that they do not purchase from websites that do not list their final prices in British Pounds, while the ratio climbed further to 96% among participants who were 65 and older.

Another interesting piece of information revealed by the survey is that in London, where the majority of the population supported remaining in the EU, 77% of the respondents indicated that they do not buy from websites that fail to post their final prices in British Pounds. Nevertheless, among respondents from the ages 18-24 in London, only 52% said they would not shop on such websites, as opposed to 81% of those from the ages 25-34. The question posed to the participants was “Do you shop online at websites that do not list their final prices in British Pounds?”

“The significance of the new survey is immense,” said Ofer Shoshan, Co-Founder and CEO at One Hour Translation. “The British consumer public has sent a very clear message to e-commerce sites all over the world that from now on prices must be listed in the local currency in order for local customers to shop online. The matter of pricing in British Pounds cannot be resolved solely by providing a clearing solution, but requires that prices be listed in British Pounds throughout the purchasing process.”

Shoshan added that “many e-commerce sites are faced with low conversion rates of British visitors and find it difficult to turn British visitors into customers. Now, it appears that we have found one of the keys to solving this problem. Not only do customers prefer to shop on websites in their native language, but at the least British customers clearly prefer to shop in their own currency. It stands to reason that the situation is similar in other countries. One Hour Translation has set its sights on assisting companies to increase their sales all over the world. In this context, we will help e-commerce sites localize their platforms and adjust them to the local consumer culture.”  

About One Hour Translation
One Hour Translation provides high-quality professional human translation of 75 languages and 3,000 language pairs thanks to a community of over 15,000 Professional Translators from 100 countries. One Hour Translationspecializes in providing business translations in different fields including legal, technical, websites, applications and software, marketing and more. One Hour Translation is the only translation agency to offer MyTeam – a dedicated team of translators that provides better quality and speed, just like an in-house translation team.

The online translation agency serves more than 80,000 customers over the globe, including more than 50% of the Fortune 500 companies. Some of One Hour Translation’s top customers include Coca Cola, the U.S. Army, Microsoft, Amazon, IBM, Xerox, Shell, Deloitte, HSBC, Procter and Gamble, Ikea, 3M, McCANN and Allianz.

For more information, visit One Hour Translation’s website or follow the company on Twitter and Facebook.

Online retail prices fluctuate up to 18% throughout the week

The biggest mistake that consumers make when shopping online is assuming they already know where to find what they want at the cheapest price

A new study by price comparison site,, has revealed that making internet purchases at the start of the week can save consumers up to 18% compared to shopping online at the weekend.

The research suggests that a lack of awareness about the highly flexible nature of online prices, and a lack of thorough research on product prices often leads to consumers missing out on the best deals.

Online retailers are thought to be cashing in on their understanding of our consumer behaviour. Aware that people are more likely to place their orders over the weekend, shops use a dynamic pricing strategey which sees prices marginally increase between Friday and Sunday, and then return to a lower price again at the start of the week.

The study was commissioned to help parents save money on summer items as schools finish for the holidays. The retail experts at idealo explain that savvy customers needn’t wait for the summer sales to start, but should rather increase their awareness of how prices fluctuate throughout the week, and do their homework in order to find the best deal.

Biggest saving: Games are 18% cheaper on a Monday

– Games were 18% cheaper, sunglasses 17% cheaper and video games 15% cheaper when bought on a Monday rather than leaving it until the weekend.

-A saving of around 8% can be made when buying trampolines, suitcases, tents and fitness trackers.

-Products such as running shoes, barbecues, lawnmowers and car seats were found to offer smaller, but worthwhile savings.

-Consumers are advised to research prices online before purchasing:

“The biggest mistake that consumers make when shopping online is assuming they already know where to find what they want at the cheapest price, and then clicking the buy button before even checking anywhere else.” – Katy Phillips,

For further information and to read the full study: idealo blog

Brits would cut down on keeping fit to save their broadband

46 per cent of people would sacrifice their gym membership rather than their internet connection

Research released today from, the UK’s leading independent broadband news and information site, has revealed 46 per cent of people would sacrifice their gym membership rather than their internet connection.

When asked what expenses they would be willing to cut back on, keeping fit topped the list with eating out (21 per cent) and television (17 per cent) making up the top three.

Of the 1,125 British consumers polled, only five per cent answered they would be happy to scale back on their broadband services, clearly reflecting the importance a strong broadband connection is to modern day Britain.

It may not be surprising to learn the only option respondents weren’t willing to sacrifice above their broadband, was their mobile phone spends, with just four per cent of consumers choosing this option. With recent statistics showing that 40 million people in the UK used their mobile device for internet access on a daily basis in 2015, it is easy to understand why.

Sebastien Lahtinen, co-founder of believes the results echo the thoughts of the British public, “The results of this survey clearly demonstrate the importance of broadband to the nation. Being so heavily involved in this industry gives you an insight into the thoughts and concerns of UK consumers. Broadband has become an integral part of British society, and not just for browsing and downloading media at home.”

The British government recently hit their target of 90 per cent superfast broadband availability in the UK, however there is still work to be done, “When one takes a dispassionate overview of the state of UK broadband it is actually in a fairly healthy state and ultrafast speeds of 200 Mbps or faster are starting to become more widely available. However, for any individuals in pockets up and down the country, things are much patchier.

“These survey results echo the trends we are seeing across the industry, with expectations changing vastly since the BDUK roll out began, including the proportion of MPs’ correspondence that now appears to be about broadband issues. The case in point being the one in ten who still can’t access superfast broadband or in some cases have no broadband at all, are becoming increasingly desperate for it. Earlier this year, the Queen mentioned in her address to the nation her promise to create the right for high-speed broadband in every household.”

Nielsen Consumer Neuroscience Unveils Trailblazing Ad Testing Solution

Nielsen’s Video Ad Explorer Delivers Unparalleled Consumer Insights, Predictive of In-Market Sales Behavior in Collaborative Study with CBS, Nielsen Consumer Neuroscience and Nielsen Catalina Solutions

Nielsen Consumer Neuroscience, the leader in measuring non-conscious responses to deliver consumer insights, today announced the launch of an advertising research solution that will set a new standard for marketers looking to elevate their advertising creative and optimize in-market performance.

Video Ad Explorer, which was shown to predict in-market consumer sales behavior in a ground-breaking study with CBS, integrates the most comprehensive suite of neuroscience technologies. It helps brands unlock consumer insights and unravel the complexities of advertising creative development with unprecedented predictive power.

While individual neuroscience measures provide some level of prediction to in-market sales, Video Ad Explorer employs unique analyses using a rich combination of neuroscience tools for the highest level of prediction on a global scale. With analysis and feedback on a second by second basis, the results and insights can help optimize ideas and turn good advertising into great advertising.

By evaluating creative with measures from electroencephalography (EEG), core biometrics (which includes skin conductance response and heart rate), facial coding, eye tracking and self-report, brands can access their unique, complementary insights into the complexity of the consumer brain. The integrated use of these tools improves the ability of ad creative to drive-in-market success.

“Over the years, brands have had to settle for incomplete tools and processes for understanding creative development, but Video Ad Explorer changes that,” said Dr. Carl Marci, Chief Neuroscientist for Nielsen Consumer Neuroscience. “By integrating these tools, we’re providing brand teams with a full picture of their consumers’ thinking and emotional response that will create greater confidence and understanding about how their creative will perform.”

In a major validation of Video Ad Explorer, CBS, Nielsen Consumer Neuroscience and Nielsen Catalina Solutions today announced the results of a five-month study that found large, statistically significant and meaningful relationships between individual neuroscience measures and sales. When used separately, the relationship to sales of the individual metrics ranged from a low of 9% for facial coding and 27% for biometrics to a high of 62% for EEG. The study further showed that the integration of multiple neuroscience measures results in up to 77% explanatory power with in-store sales, providing marketers with unprecedented research potential.

The study, which took place at multiple lab locations across the country using multiple technologies, collected consumer reactions to nearly 60 video ads across almost 20 product categories. The incremental sales generated by the specific TV schedules for those same ads was then determined by Nielsen Catalina Solutions using their single source dataset. This dataset included 4.3 million cable set-top-box households and retail purchase behavior from more than 90 million households and is nationally representative.

“With today’s consumer continuously exposed to more and more media messages, it is increasingly difficult for an advertiser to develop creative that breaks through and resonates with the target audience,” said David Poltrack, Chief Research Officer, CBS Corporation and President, CBS Vision. “The product of this large-scale groundbreaking study, Video Ad Explorer, will provide the advanced measurement toolkit needed to develop powerful and effective advertising. We are pleased to be able to join with Nielsen in offering this new product at our Television City Research Center in Las Vegas.”

While brands have been able to use these technologies in the past, this is the first time they have been able to use them all together. Each of these technologies captures a different aspect of non-conscious processing, creating a non-invasive, passive measurement of attention, emotion and memory activation that can be used in tandem to address unique challenges.

  • For EEG, multiple sensors across key brain regions derive measures of emotional motivation, memory activation and attention processing.
  • Core biometrics includes a combination of skin conductance and heart rate changes that capture the emotional journey.
  • Facial coding captures discrete facial expression of emotions, such as surprise, confusion, joy and sadness.
  • Eye tracking pinpoints visual focus on creative content, including specific areas that attract the most, and least, attention.
  • Self-reporting balances non-conscious measures with consumers’ conscious responses about what they say, think, do or plan to do.

“The integration of each of these technologies allows us to arrive at the most comprehensive understanding of what in these video ads is and isn’t working – and how to improve them,” said Joe Willke, President, Nielsen Consumer Neuroscience. “That, in turn drives superior ROI for ad spending.”