British Public Fears Bitcoin Security Risks

British Public Fears Bitcoin Security Risks as Market Set to Hit $1 Trillion, Says Poll

British investors are refusing to invest in crypto currencies like Bitcoin over security concerns.

They say a lack of education on the growing cryptocurrency phenomenon is turning them off with half the population (50%) citing perceived security risks as the reason for not investing, according to a new poll published on Coinlist.

(Logo: )

And 88 per cent of respondents to the You Gov poll said they are unlikely to invest in the crypto currency markets this year despite more than a trillion dollars of global assets expected to flood into the sector in 2018.

Institutional investors, hedge funds and a growing number of young people in ChinaSouth Korea and the USA are making a fortune from investing in the currencies which are not linked to banks.

The technology called Blockchain which is behind it is being tipped to revolutionise the globe.

It allows the public to circumvent traditional bank operated channels to transfer money and enter into smart contracts and has been backed by global business leaders including Bill Gates.

It was a key item on the agenda at Davos this week as more and more investors look to developments such as Robo Advisors and brokerage firms like eToro who allow the public to set up accounts and trade in 16 seconds.

While key currencies have fluctuated since December, hundreds are making huge gains.

The poll which has been published on Investoo Group’s Coinlist blog, commissioned by the world’s biggest financial performance marketing company Investoo Group, asked members of the British public what concerns they had with the growing trend.

Exactly half (50%) of those polled said they were put off by safety and security risks while 44% said that a lack of education on how to buy the currencies was a major factor in their decision making.

The Welsh public appeared to be most concerned over perceived security risks in the United Kingdomwith 60% worried about cryptocurrencies with 54% admitting they are unsure how to buy it.

While 92% of Scots revealed they were unlikely to part with their cash and invest in the popular currency markets in 2018.

Just two per cent of Londoners polled said they were ‘very likely to invest’ this year as confusion over how to invest and security weighs on the minds of the public.

While the idea of investing in crypto is most popular (18%) with young people aged between 18 to 24 than all other age groups and compared to 2% of 55 and over.

The news comes as RussiaJapan and other sovereign nations investigate plans to launch full central-backed cryptocurrencies in the coming year and analysts continue to predict a boom.

There are currently 1476 Cryptocurrencies operating across 7926 exchanges with $520 billion in capitalisation.

Hundreds more Initial Coin Offerings (ICOs) are set to launch on the market this year offering unprecedented choice for investors.

And as institutional investors, hedge funds, and members of the public become more educated on the scale and security features of the Blockchain technology that underpins the markets, analysts say 2018 will mark a significant milestone.

David Merry, Investoo Group CEO, said: “Crypto currency is still finding its way into the mainstream in terms of the public’s perception, however that is set to change this year.

“Crypto investment has yet to catch the imagination of the majority of the British public, but from our own analysis, it is only a matter of time before the public realise just how easy it is to trade and to follow their own investment strategies.

“The explosion in the price of Bitcoin has led to widespread understanding of the currency and understandably the spikes in prices have left people scratching their heads as to how it is valued.

“But what is clear from this polling data is that more has to be done to educate the public on what the investments are, and the security of the Blockchain ledger technology behind them.

“Of course, financial markets always have a risk, but as more and more people become knowledgeable, more products become available and peer to peer Blockchain gets more advanced; crypto is here to stay and it’s increasingly viewed as a viable alternative to traditional investment.

“While talk of a bubble is always going to be around given the volatility, the markets will only continue to gain traction.

“What’s interesting is that the poll shows students are the most knowledgeable, which tends to indicate that there’s most certainly a future in it.”

Cash-Back Rewards Drove Online Shopper Purchase Decisions During Holidays, Survey Shows

Swagbucks releases findings on how cash-back rewards positively influenced holiday spending trends in 2017

[et_pb_section bb_built=”1″][et_pb_row _builder_version=”3.0.98″ module_alignment=”left” make_fullwidth=”on” custom_margin=”|||0px” custom_padding=”|||0px” padding_left_1=”0px”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.98″ background_layout=”light”]

Swagbucks, a Prodege, LLC company, released the findings of a study on the impact that cash-back and other third-party rewards had on consumer shopping and purchase decisions during the recent 2017 holiday shopping period.

In addition, it announced that Prodege’s family of cash-back and rewards sites, including Swagbucks,, and,  crossed the important milestone of awarding over $500 million to their 40 million members in free gift cards and cash rewards.

The study’s results, drawn from over 1000 US respondents who shopped online between November 24(Black Friday) and December 23, indicate that consumer promotions strongly influenced retailer preference.

Most significant for the retail trade was that 76% of respondents reported that the availability of cash back and other third-party rewards significantly influenced their decision on where to shop online during the holidays. Prodege’s proprietary data on shopping activity corroborates this; online retailers who offered higher cash back amounts increased their Gross Merchandise Sales (GMS) during the holidays.

Cash back rewards sites have grown in popularity and are now a multi-billion dollar industry. Prodege’s portfolio of cash back brands grew 74% year-over-year and generated over $50M in ecommerce transactions during the Black Friday – Cyber Monday shopping period.

“Rewarding our members and offering them unbeatable savings is core to what we do every day,” said Chuck Davis, CEO and Chairman of Prodege. “As we see shopping and spending trends rise, we take great pride in the ability to provide savings for our members.”

The Swagbucks post-holiday study revealed that experience and live entertainment still featured prominently in gift giving. When compared to 2016, 83% of respondents gifted experiences about the same or a lot more than the year prior.

Gift cards also remained an incredibly popular gift item during the holiday season.  And the study showed that in 2017, virtual or e-gift cards made up an increasingly larger share, increasing to 45% of all gift card gifting by survey respondents. This trend is reinforced by the 110% annual growth at, Prodege’s retail gift card mall.

Consumers can join Swagbucks, MyPoints and ShopAtHome for free and can shop and earn rewards at all three locations via desktop.  Swagbucks and ShopAtHome are also available via mobile on iOS and Android.

About Swagbucks
Swagbucks is one of the web’s leading rewards programs, rewarding its millions of members with free gift cards for their everyday activities and purchases online. Members use’s website and mobile apps to search, shop, watch videos, take surveys and more, earning points that are redeemable for gift cards to major retailers including Amazon and Walmart. To date, Swagbucks and its sister cash-back shopping sites, and, have awarded more than $500 million in gift cards and cash rewards to their members and counting. Swagbucks also empowers hundreds of retail partners like Amazon, Walmart, Target and many more, as well as premium content providers like AOL and Hulu, to reach its millions of active, engaged members. Headquartered in Los Angeles, CA, Swagbucks is a subsidiary of Prodege, LLC, and partner site to the giftcard mall MyGiftCardsPlus.  For more information, please visit

[/et_pb_text][et_pb_divider _builder_version=”3.0.98″ show_divider=”on” color=”#27669e” /][et_pb_blurb _builder_version=”3.0.98″ url=”” url_new_window=”on” use_icon=”off” image=”” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light” title=”Get Your Cashback Now” text_orientation=”center” text_shadow_style=”preset2″ /][/et_pb_column][/et_pb_row][/et_pb_section]

Online Retailers Offer Wrong Promotions to Wrong Customers at the Wrong Time

Over Half of All Retail Promotions Go to Customers Who Are Content to Pay Full Price

At a time when retailers struggle to maintain business health, under siege from discounters, online giants and rising costs, 52% of the weekly or monthly promotions they offer go to customers who would happily have paid full price – a stunning cause of lost margins that retailers can ill afford. A recently completed Revionics-commissioned survey conducted by Forrester Consultingi explored shoppers’ behaviours and experiences with retail pricing and promotions, yielding some startling insights. It also pointed to some compelling imperatives for retailers to succeed in today’s hyper-competitive environment.

The survey, which questioned consumers in the U.S., United KingdomFranceGermany and Brazil, also debunks retailers’ hope of recouping margins by raising prices on limited-stock items. When asked how they would react if an item they wanted was available at a higher-than-expected price, nearly 60% of respondents said they would wait, not purchase the item at all, purchase it from a different retailer.  A retailer seeking short-term gain faces the painful risk of losing sales and the hard-won loyalty of its shoppers.

For retailers, using science-based pricing and promotions to meet customers’ expectations and provide relevant offers when and where they matter is key to both shopper satisfaction and long-term business health.   As the study notes, “These incessant and poorly targeted promotions create a climate of perpetual abundance and undermine the customers’ sense of urgency to buy. Instead of wasting money and resources on indiscriminate campaigns, retailers should focus on personalized and timely promotions.” It continues: “Retailers should use customer insights and data science to design the promotions that are most appropriate for different groups of customers in context.”

Revionics Chief Marketing and Strategy Officer Cheryl Sullivan sees a profound market shift as data science-based pricing and promotions change from “nice-to-haves” to now being “must-haves”. “This confirms what we found in the earlier study: that today’s shoppers worldwide are incredibly savvy and discerning,” Sullivan said.  “Retailers who want to effectively reach their customers with meaningful prices and promotions must embrace a science-based approach now if they want to remain relevant and competitive.”

About Revionics, Inc.

Revionics is a global SaaS provider of science-based pricing, promotion, space and competitive insight for innovative retailers.

Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns, and space. Created by retail experts, Revionics’ cloud-based SaaS solutions deliver amazing year-over-year ROI with an attractive total cost of ownership.

Embracing the retail and science in its core DNA, Revionics delivers machine learning solutions that retailers use to translate shopper insights and competitive response into high-impact results. With Revionics, retailers gain leading-edge capabilities, an invested partner and an evolving solution for today’s dynamic retail landscape.

Predictive. Prescriptive. Profitable Retailing. Expect Nothing Less.

Engage with Us:

i “Demystifying Price and Promotion,” a commissioned study conducted by Forrester Consulting on behalf of Revionics, September 2017.

Voice assistants set to revolutionize commerce and become a dominant mode of consumer interaction in the next three years

User spending via voice assistants is expected to grow as much as six times in three years

Capgemini’s Digital Transformation Institute has today released a new report titled, “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives,” which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers. The report, which surveyed more than 5,000 consumers in the U.S., UK, France and Germany, found that voice assistants will become a dominant mode of consumer interaction over the next three years, with shoppers who use the technology willing to spend 500 percent more than they currently do via this mode of interaction.

Voice assistants will revolutionize ecommerce
Consumers are developing a strong preference for interacting with companies via voice assistants. The research found that today around a quarter (24 percent) of respondents would rather use a voice assistant than a website. However, in the next three years, this figure will rise to 40 percent. Close to a third – 31 percent – said they will prefer a voice assistant interaction to visiting a shop or a bank branch, compared to 20 percent today.

Voice assistant users are currently spending three percent of their total consumer expenditure via voice assistants, but this is expected to increase to 18 percent in the next three years, reducing share of physical stores (45 percent) and websites (37 percent).

While streaming music and seeking information remain the most popular usages for voice assistants today, over a third of respondents (35 percent) have also used them to buy products such as groceries, homecare and clothes. Currently, 28 percent of users have already used a voice assistant to make a payment or send money, but 44 percent of users have expressed interest in using voice assistants for banking transactions as more smart speakers enable functions such as credit card payments via voice.

Consumers are highly satisfied by the voice assistant experience
Consumers who use voice assistants are very positive about their experience, with 71 percent being satisfied with their voice assistant. In particular, 52 percent of consumers cite convenience, the ability to do things hands-free (48 percent), and automation of routine shopping tasks (41 percent) as the biggest reasons why they prefer using voice assistants over mobile apps and websites.

The ability for the voice assistant to understand their human user is also critical; 81 percent of users want the voice assistant to understand their diction and accent. The report also revealed that voice assistants are most popular among 33-45 year olds, while close to one in five (17 percent) have an annual pre-tax household income of more than $100K.

Voice assistants will yield concrete benefits for retailers and brands
Brands who provide good voice assistant experiences will generate more business and positive word-of-mouth communication. The report found that 37 percent of voice assistant users would share a positive experience with friends and family, and even 28 percent of current non-users would want to transact more frequently with a brand following a positive experience. This equates to serious potential financial gain, as consumers are willing to spend five percent more with a brand following a good experience with a voice assistant.

Mark Taylor, Chief Experience Officer, Digital Customer Experience practice, at Capgemini said, “Voice assistants will completely revolutionize how brands and consumers interact with each other. What makes voice assistants so exciting is that they are woven into the fabric of our lives, offering a simplicity and richness of interaction that consumers have never experienced before. Brands that are able to capitalize on the huge consumer appetite around voice assistants will not only build closer relationships with their customers, but create significant growth opportunities for themselves.”

Research Methodology
Capgemini’s Digital Transformation Institute surveyed over 5,000 consumers in the U.S., the UK, Franceand Germany. The quantitative research was complemented with focus group discussions with consumers from each country, conducted virtually. The survey – as well as the focus group discussions – had a healthy mix of demographics and user/non-user persona.

A copy of the report can be downloaded here.

About Capgemini
A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. It is a multicultural company of 200,000 team members in over 40 countries. The Group reported 2016 global revenues of EUR 12.5 billion.

Visit us at www.capgemini.comPeople matter, results count.

About the Digital Transformation Institute
The Digital Transformation Institute is Capgemini’s in-house think-tank on all things digital. The Institute publishes research on the impact of digital technologies on large traditional businesses. The team draws on the worldwide network of Capgemini experts and works closely with academic and technology partners. The Institute has dedicated research centers in India, the United Kingdom and the United States.

Most online sharing is sending pictures to family and friends

Send Anywhere analyzes files sent and shared by Britons in 2017

Britons are most likely to send and share images and photos to their family and friends according to Send Anywhere, the unlimited and intuitive file sharing service, developed by Estmob Inc.

Analyzing the type of files that have been sent and shared in 2017 via its services from mobile to desktop as well as the website, Send Anywhere found that nearly half or 48% of the files that were sent and shared were images or photos. Video takes the second place as the most shared file type at 21%. Other files that Britons shared were audio, documents, and others. The result is not very surprising considering that in 2017 alone, it’s predicted that 1.2 trillion photos were taken globally.

Send Anywhere chart
The types of file shared via Send Anywhere in year 2017 (PRNewsfoto/Estmob Inc.)

“People on average send 20 to 30 photos via their messaging apps, but the number of photos people send and share is increasing at a rapid rate. With Send Anywhere, users can send any number of photos or any large-sized videos without worrying about the size restriction or data,” commented Seung-Hyun SON, CMO of Send Anywhere.

Send Anywhere officially launched in the UK in June and has seen explosive growth since, increasing its user base by almost 300%.

“We have seen strong growth among users in the creative industry, photographers, designers and videographers, people who handle large files daily and needs a service that is easy to use, secure and fast,” said Seung-Hyun. “We continue to expect to see strong growth in the UK and we will engage with our core audience to improve the user experience.”

Send Anywhere has launched the Send Anywhere Awards in September, partnering with the prestigious British Journal of Photography to find hidden talent and send one lucky winner to a dream destination of choice. The final winner, Sarah Pannell, announced in November will travel to Egypt and document the aftermath of Arab Spring in the area.

About Send Anywhere:
Founded in 2012 in Seoul, Send Anywhere, the brainchild of Estmob Inc. is a file sharing service that takes an easy, quick, and unlimited approach to file sharing. Easily, it lets you transfer any file type, across any platform, all without requiring signing up or logging in. Quickly, given network conditions, it finds the optimal network path to ensure the fastest transfer. As for unlimited, you can send any sized file, as many times as you want, all for free. Send Anywhere works across Amazon Kindle, Android, iOS, Windows PC and Phone, Mac, Linux, Web Widget, API, WordPress Plugin, and for Samsung Printers.

Significant Increase in Web Application Security Attacks

Holiday shopping season may see new attack types leveraging IoT devices, mobile platforms

Newly released data shows that web application attacks continued to rise significantly in both the quarter-over-quarter and year-over-year timeframes, according to the Third Quarter, 2017 State of the Internet / Security Report released by Akamai Technologies, Inc. (NASDAQ: AKAM). In addition, further evaluation of the Mirai botnet and WireX malware attacks suggests that attackers may leverage IoT and Android devices to build future botnet armies.

The report found that the number of web application attacks last quarter (Q3 2017) increased 69% in total from the same timeframe last year (Q3 2016). In the last quarter alone, web application attacks rose 30% as compared to the second quarter of 2017. Over the last year, a 217% increase in attacks sourcing from the U.S. was seen, with an increase of 48% in the last quarter as compared to the prior one.

SQL injection (SQLi) attacks continued to be heavily utilized by attackers as a part of the significant rise of web application attacks. This attack vector increased 62% since last year, and 19% since last quarter. The significant increase in web application attacks, particularly “injection” attacks like SQLi, should come as no surprise as the latest version of the OWASP Top 10 2017 that came out last week has “injection” (inclusive of SQLi) as the top ranked vulnerability category. This new iteration is the first major update to the OWASP Top 10 since 2013, when “injection” also resided in the top spot.

Perhaps more alarming was the result of taking a closer look at the Mirai botnet and encountering the introduction of WireX malware. While smaller than its predecessor, the Mirai malware strain, which uses Internet of Things (IoT) devices, was responsible for the largest attack seen in Q3 at 109 Gbps. The ongoing Mirai activity, coupled with the introduction of WireX, which commandeers Android devices, highlights the vast potential that exists for new sources of botnet armies.

“The lure of easy access to poorly-secured end nodes and easily-available source code make it likely that Mirai-based attacks won’t be fading in the near future,” said Martin McKeay, senior security advocate and senior editor, State of the Internet / Security Report. “Our experience suggests that an army of new potential attackers comes online every day. Couple with that, the ubiquity of Android software and the growth in the Internet of Things are amplifying the risk/reward challenges that enterprises face to tremendous levels.”

Other highlights from Akamai’s Third Quarter, 2017 State of the Internet / Security Report include:

  • The use of Fast Flux DNS by botnets is examined, demonstrating why the use of rapidly changing DNS information helps attackers by making it harder to track and disrupt botnets and malware.
  • The number of DDoS attacks in Q3 increased by 8% quarter over quarter, highlighted by a 13% increase in the average number of attacks per target (36).
  • Germany, despite not being among the top five source countries for DDoS attack traffic in the previous quarter, had the largest number of attack traffic source IPs in Q3 – 58,746 – 22% of the global total.
  • Egypt, last quarter’s leader for DDoS attack traffic (44,198) fell out of the top 5 in Q3.
  • Australia suffered the third most web application attacks (19,115,151) despite not even registering in the top 10 in Q2.

With the holiday shopping season upon us, Akamai expects that both the monetary and emotional aspects of attack dynamics will strongly influence behavior in the fourth quarter. Criminals are likely to leverage the fact that the final quarter of the year is critical for merchants, making the merchants much more likely to pay an extortion letter threatening an attack on Black Friday or Cyber Monday than at many other times of year.

“As noted in the Attack Spotlight, the code base from Mirai is still being used and is evolving,” added McKeay. “In addition, criminals are getting better at hiding their command and control structures, using techniques like Fast Flux DNS. “It would not be surprising if, during this holiday season, we see new attacks such as those based on IoT devices or mobile platforms.”

Through the SOTI/Security Report, as well as more in-depth research reports, Akamai brings you cutting-edge insight into the ever-changing landscape of attacks and attack tools — delivering information to help you and your team protect your organization.

A complimentary copy of the Q3 2017 State of the Internet / Security Report is available for download at Download individual figures, including associated captions here.

The Akamai Third Quarter, 2017 State of the Internet / Security Report combines attack data from across Akamai’s global infrastructure and represents the research of a diverse set of teams throughout the company. The report provides analysis of the current cloud security and threat landscape, as well as insight into attack trends using data gathered from the Akamai Intelligent Platform. The contributors to the State of the Internet / Security Report include security professionals from across Akamai, including the Security Intelligence Response Team (SIRT), the Threat Research Unit, Information Security, and the Custom Analytics group.

About Akamai
As the world’s largest and most trusted cloud delivery platform, Akamai makes it easier for its customers to provide the best and most secure digital experiences on any device, anytime, anywhere. Akamai’s massively distributed platform is unparalleled in scale with over 200,000 servers across 130 countries, giving customers superior performance and threat protection. Akamai’s portfolio of web and mobile performance, cloud security, enterprise access, and video delivery solutions are supported by exceptional customer service and 24/7 monitoring. To learn why the top financial institutions, e-commerce leaders, media & entertainment providers, and government organizations trust Akamai please visit, or @Akamai on Twitter.

Black Friday Grows 20 Percent to $2.36 Billion

Thanksgiving and Black Friday Post Strong E-Commerce Growth, Combining for More Than $3.9 Billion in Desktop Spending

comScore today reported U.S. desktop retail e-commerce spending for Thanksgiving Day and Black Friday 2017. Thanksgiving Day (November 23) saw a 22-percent gain to $1.57 billion in spending to surpass the billion-dollar threshold for the fourth consecutive year. Black Friday (November 24) followed with an even stronger spending day with $2.36 billion in desktop online sales, up 20 percent from Black Friday 2016 and marking the first time it reached the $2 billion milestone from desktop sales alone.

Key Spending Days in 2017 Holiday Season vs. Corresponding Days* in 2016

Non-Travel (Retail) E-Commerce Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Desktop Computers

Source: comScore, Inc.

Millions ($)




Thanksgiving Day (Nov. 23, 2017)




Black Friday (Nov. 24, 2017)




*Corresponding days based on corresponding shopping days (November 22 and November 23, 2016)

Thanksgiving and Black Friday each saw impressive online spending totals on desktop computers while posting 20-percent growth rates, adding to the holiday season’s fast start compared to 2016,” said comScore SVP of Marketing and Insights Andrew Lipsman. “With more consumers opting to kick off their holiday shopping online on Thanksgiving, the traditional day of giving thanks has also become one of the more important online buying days of the holiday season as an increasing number of people prefer to get a head start on their buying from the comfort of their homes. Black Friday continued the online shopping frenzy, surging to an all-time high of more than $2 billion in desktop spending, and proving once again that it is now as much an online shopping holiday as a brick-and-mortar one.”

Other highlights from the holiday weekend include:

  • 115 million people visited online retail sites on Thanksgiving, 61% of whom only visited on their mobile devices.
  • 129 million people visited online retail sites on Black Friday, up 14% vs. last year, with 55 million coming via desktop and 104 million via mobile (and 30 million on both).
  • Growth in Thanksgiving Day desktop retail e-commerce sales was predominantly driven by an increase in buyers (+16% vs. year ago), but also modest increases in the number of dollars per transaction (+3%) and transactions per buyer (+2%).
  • Apparel & Accessories ranked as the top product category on Black Friday with more than $600 million in desktop sales, followed closely by Consumer Electronics with more than $500 million.

Lipsman added: “The strong performance on Thanksgiving and Black Friday bode well for Cyber Monday, which we expect to easily surpass $3 billion in desktop spending and reach $4.5 billion in overall digital sales to become the leading online spending day for the eighth consecutive year, as people continue their holiday gift buying at work – away from the prying eyes of their families.”

For more online retail insights from the 2017 holiday season, visit our comScore blog or check out our most recent press releases.

About comScore
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, comScore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 75 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit

Cyber Monday Alert: Half of Consumers Unable to Determine Safety of Online Shopping Sites

Only half of consumers think they can determine the safety and legitimacy of online shopping sites and 35% claim to have stopped an online purchase because of security fears

With Cyber Monday just days away – the official start of the busiest online shopping month of the year – a new survey of American consumers finds that only half think they can determine the safety and legitimacy of online shopping sites and 35% claim to have stopped an online purchase because of security fears. Further, the Global Cyber Alliance (GCA) online survey of 1,019 U.S. consumers also reports that the fear of being scammed online causes 27% excessive worry and 12% to actually lose sleep.

The online holiday shopping season is also a boon to scammers, as more fake websites are launched than any other time during the year. Nearly 119,000 unique phishing sites were detected during November 2016, with more than 300 individual brands targeted, according to the Anti-Phishing Working Group. The brands with the most spoof-able websites included popular online retailers Amazon (82%), Walmart (36%), and Target (20%).

It is easy for scammers to trick users with websites that look like they are legitimate company websites – either a national brand name or a local store – but have a different IP address – something that most users would find very hard to confirm.

One method for scammers? Registering web domains that are misspellings of popular brands and destinations. According to the GCA survey, 77% of U.S. consumers have mistyped a website address into their browser and 68% have clicked on a link in an email that has taken them to a different site than they expected. Consumers and small businesses need a way of protecting themselves that is effective, automatic, and affordable. They cannot trust the names they see in their web browsers.

Last week, GCA, along with IBM Security and Packet Clearing House launched Quad9, a free service that protects both consumers and businesses from the most popular phishing websites. In four easy steps, computers can be configured to automatically check every link that is clicked on – or address that is entered – against a directory of millions of bad web addresses compiled from companies that specialize in categorizing online threats and scams. If a user tries to access a website that is on any of the lists of malicious websites, they are blocked from accessing the site.

“The cybersecurity burdens that we place on consumers are excessive. It is asking too much from consumers to navigate all the security risks they face.  Even experts make mistakes,” said Philip Reitinger, President and CEO of the Global Cyber Alliance. “We must do a better of job of creating solutions that provide security and privacy without the user having to worry about it. Quad9 does just that.”

Other findings from the GCA survey include:

Online Safety vs. Physical Safety

  • Only 16% of consumers fear a burglar breaking into their home more than an online hacker stealing personal information
  • Only 11% of consumers think that their mobile phone is more secure than the front door of their house

The Threat is Real

  • 60% of consumers have had their computer infected with malware
  • 50% have visited a website that they feared could do harm to their computer or device

About the Survey
Zogby Analytics was commissioned by GCA to conduct an online survey of 1,019 U.S. adults. Based on a confidence interval of 95%, the poll has margin of error of +/- 3.1 percentage points. The survey’s full results can be found at:

About the Global Cyber Alliance
The Global Cyber Alliance (GCA) is an international, cross-sector effort dedicated to confronting cyber risk and improving our connected world. It is a catalyst to bring communities of interest and affiliations together in an environment that sparks innovation with concrete, measurable achievements. While most efforts at addressing cyber risk have been industry, sector, or geographically specific, GCA partners across borders and sectors. GCA’s mantra “Do Something. Measure It.” is a direct reflection of its mission to eradicate systemic cyber risks.

GCA, a 501(c)3, was founded in September 2015 by the Manhattan District Attorney’s Office, the City of London Police, and the Center for Internet Security. Learn more at

Online Shoppers Make Quick Purchasing Decisions, Considering Low Cost Purchases For a Day or Less

E-commerce businesses should prioritize website features that improve payment and checkout to avoid abandoned sales, new survey finds.

Over half (60%) of online shoppers complete purchases after only one day, with nearly half (44%) spending between $1 and $25. With limited time to persuade online shoppers, e-commerce businesses should focus on four key website features: detailed product descriptions, images, reviews, and a seamless checkout experience, according to a new survey by Clutch, a leading ratings and reviews platform for business services.

Nearly one-third (31%) of online shoppers use a shipping cost calculator or save their credit card information (29%) for faster and more transparent checkout.

With online shoppers using digital wallets such as Apple Pay, Amazon Pay, and PayPal to speed through checkout, e-commerce businesses should also be prepared to accept payment beyond traditional credit cards.

As Vice President of Nielsen Norman Group, a leading user experience and research firm, Hoa Lorangerconducts research and training on best practices in interface design. User experience, not the latest technology, should determine how e-commerce businesses approach website updates, according to Loranger.

“Find the easiest way [to complete a purchase] from a user’s perspective,” said Loranger. “If it’s too finicky or requires customers to learn something new, you might risk alienating people.”

Before investing in a new website design, e-commerce businesses should make sure their website provides a smooth experience for customers.

To provide a user-friendly shopping experience, e-commerce businesses can add detailed product descriptions and pictures. In fact, online shoppers said detailed product descriptions (29%) and pictures (27%) influence their online purchases. E-commerce businesses should keep product descriptions short and focused, using bullet points when possible to help potential customers find the information they need.

Leo Castro, Vice President of Marketing at BigCommerce, emphasized the importance of optimizing e-commerce websites for mobile. Businesses that do not allow customers to browse and complete purchases on mobile could risk losing sales.

“So much e-commerce now is started on mobile devices, if not all the way through to the checkout,” said Castro.

BigCommerce and other leading e-commerce website builders are already optimized for mobile devices and are updated regularly to keep pace with various operating systems as they evolve.

The full report included 1,000 consumers who made an online purchase in the past week.

Review the complete report and source the survey data:

For the raw data, a comment on the findings, or an introduction to the industry experts featured in the report, contact Michelle Delgado at

About Clutch
A B2B research, ratings, and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges together and with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.

Teens More Than Twice as Likely to Purchase Online than Adults

Digital content, including video games, accounts for 54 percent of teen spending online

Online purchases accounted for 17.9 percent of transactions made by 13 to 18-year-old Current customers during the month of September, twice the rate at which the general population shops online. The most recent U.S. Census Bureau reports online purchases represent 8.6 percent of all U.S. retail transactions. Current makes a debit card and companion smartphone app for teen (and parents) that helps families with teenagers safely and conveniently manage money.

Spending on digital content accounted for 54 percent of online spending by 13 to 18-year-olds in September. Video games represented 39.3 percent, with streaming and online services representing 14.6 percent of online spending. The remaining 46 percent of purchases were a more traditional mix of consumer goods, including clothing, cosmetics, novelty items and accessories.

Teen confidence in online shopping for consumer goods extends across the retail landscape. It should come as no surprise that is the most frequented site, capturing 38 percent of teen online spending, excluding digital content.

Teens also purchase directly from brand sites, especially when shopping for clothing and cosmetics. The web sites of clothing brands — led by Forever 21, Nike, Victoria’s Secret, PacSun and Vans — accounted for 9.1 percent of online sales to teens, excluding digital content.

Cosmetics account for 7.7 percent of teen online spending in September, excluding digital content. The category was dominated by Sephora, which captured 5.4 percent of online purchases of cosmetics by teens.

Teens are also frequenting specialty retailers looking for discounts and unique items — sites their parents may not be familiar with. Online discount retailers such as, and a host of online discount retailers that ship direct from China accounted for 13.8 percent of teen online transactions, excluding digital content. was the clear leader, capturing 7.8 percent of online spending, second only to

About Current

Current is a financial technology company that enables people to more effectively manage their money with family and friends. The company’s initial focus is a debit card and companion smartphone app for teens (and parents). Current’s flexible, API-based platform adapts to the needs of each user, allowing parents to transfer money, automate allowances, set up and reward chores, put spending controls in place, and maintain visibility into their children’s spending with real-time alerts.

43% Of Millennials Have Never Sent a Handwritten Letter

77% of millennials agree that sending letters, thank you cards and parcels feels like a dying art

New research into the nation’s communication habits has revealed that sending handwritten letters, thank you cards and surprise parcels is a dying art amongst millennials. Due to the unstoppable rise of smartphones and social media apps people are communicating more than ever, with 42% admitting to texting their friends every day and over 208,000 pictures being posted to Facebook and 65,000 images posted on Instagram every single minute. As a result, the art of physically posting something to a loved one is dying out with 40% of millennials confessing to never having sent a handwritten letter, 46% have never sent a surprise parcel and 42% have never sent a thank you card.

The study by ipostparcels also discovered some confusion as to how the younger generation want to communicate because, despite 43% never having sent a letter, card or parcel, 80% are sad that these aren’t sent as much anymore. 81% of those surveyed also said they would feel more excited if they received a package or a letter in the post from someone they know, over a text or message on social media. Receiving a surprise parcel from a loved one was also ranked as the thing most millennials would be most excited to receive from a friend or family member above all other forms of communication.

More meaningful communication
Most tellingly, 75% of millennials agreed that sending physical forms of communication strengthens relationships and shows you care more about that person yet 40% said that it takes too much time and 30% said that they’re too lazy or can’t be bothered.

Psychologist Dr Saima Latif commented:
“Digital forms of communication often comprise of short phrases and emojis to express what we mean. The effect of abbreviated forms of communication is that emotions and feelings cannot be expressed as effectively and can sometimes be misconstrued. Unfortunately this can trivialise our relationships making them more superficial rather than strengthening them.

“On the flip side, sending a parcel or letter creates the type of connection that digital communication often cannot. Receiving a parcel or letter from someone we know makes us feel instantly loved because we appreciate the time and effort that has been put into creating it. These forms of communication create memories, as people often keep letters and cards and look back on them years later, whereas digital communication is often deleted or discarded.”

Post For A Post Day: Monday 18th September
Following the results from the research, ipostparcels has launched the first ever national ‘Post For A Post Day’. The aim is to encourage people across the UK to send more meaningful forms of communication such as a handwritten letter or surprise parcel instead of sending a text or posting a message via WhatsApp or social media.

Gemma Conroy, Ecommerce Manager for ipostparcels commented:
“We can see that people are conflicted when it comes to how they communicate with their loved ones. Social media, text messages and other forms of digital communication are undoubtedly a fantastic way to keep in touch throughout our busy lives. However, there is clearly still a desire to receive parcels and letters due to the thought, care and meaning behind such a gesture. We have created Post For A Post Day to help put the meaning back into posting again by encouraging people to send a thoughtful gift or letter to a special person in your life, rather than sending a text or using social media.”

ipostparcels’ commitment to more meaningful forms of communication
The parcel delivery company has pledged 100 codes per day for people all over the UK to post something for free all week, starting with Post For A Post Day on 18th September 2017.

Users can receive the free next day delivery by using the code: PFAP at the checkout. For further information visit:

Post For A Post Day is just the beginning of ipostparcels’ commitment to encourage Brits to spend less time communicating via their phones and send more handwritten letters and parcels to surprise and delight loved ones.

eLearning Market to Surpass $200bn by 202

Global Market Insights, Inc. says eLearning Market size is predicted to cross USD 200 billion by 2024.

The industry statistics report E-Learning Market Size By Application (SMBs, Large Enterprises, Education), By Technology (Online e-learning, Learning Management System (LMS), Mobile e-learning, Rapid e-learning, Virtual Classroom), By Provider (Service, Content), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, GermanyFranceItalyRussiaSpainChinaIndiaJapanAustraliaBrazilMexico, GCC, South Africa), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017  2024 by Global Market Insights, Inc. says eLearning Market size is predicted to cross USD 200 billion by 2024.

A major factor contributing to the high growth of the e-learning market is the rising shift towards flexible education solutions in the corporate and the academic sector. These solutions allow students and employees operating in a range of verticals such as healthcare, BFSI, information and telecommunication to have access to quality training but are dispersed over a large geographical area. The rapid scale of globalization has necessitated the need for language and sensitivity learning. MNCs are moving their employee base to foreign locations, leading to the increase in demand for these services. Furthermore, the government of various organizations, such as IndiaChina, and Japan are aiming at improving the literacy of the general population, primarily in rural and semi-rural locations that have very limited access to schooling and educational infrastructure.

Request for a sample of this research report @

eLearning apps can be operated from a range of devices and are not restricted to only a single system. Additionally, these solutions are highly customized to cater to the varying learning capabilities of the user. The high penetration of the internet on a global scale has increased the availability of authoring and design tools, making it easier and inexpensive to develop the apps and is a major factor promoting the growth of the e-learning market. The Adobe Presenter 11, for instance, is an e-learning development tool that enables to turn Power Point presentations into materials that can be visually presentable and accessed by the organization’s online learner community.

The large enterprise segment of the e-learning market is anticipated to grow as they have substantial financial resources to enter into partnerships with the online course providers to train their employee base on a range of parameters such as technical, management, and language skills. For instance, in August 2017, Infosys entered into a partnership with Udacity for the provision of nanodegrees and training to their employees.

The rising trend of BYOD among corporate bodies is aiding in the growth of the e-learning market as it allows users to access training on their devices without time restrictions. Online e-learning is projected to experience a high growth as the online platform collect data on a real-time basis and are readily available at very low, subscription costs. They also reduce the need for commuting to other locations.

Browse key industry insights spread across 180 pages with 126 market data tables & 26 figures & charts from this 2017 report eLearning Market in detail along with the table of contents at:

The Latin America e-learning market is anticipated to experience growth in the following years with the rising demand in countries including BrazilMexico and Argentina. This is mainly attributed to the high emphasis by the governments on providing education on technical and English courses on e-learning courses. Distance learning is gaining traction in the Brazilian market as it permits students in the region to avail courses from renowned institutions. For instance, MIT offers distance learning courses to the Brazilian student base with provision of online course material and video content.

Players operating in the global e-learning market include Edmodo, Skillsoft, Saba Software, NetDimensions, Oracle, Udacity Inc, Coursera, and Aptara. The industry is characterized by a large number of tie-ups and mergers and acquisitions for the development of the software applications. For instance, Skillsoft acquired MindLeaders to expand their target customer base and sustain growth in the e-learning market.

Make an inquiry for purchasing this report @

Browse Related Reports:

About Global Market Insights

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

Cybersecurity Market Worth 231.94 Billion USD by 2022

The Cybersecurity Market is growing rapidly because of the growing security needs of Internet of Things (IoT) and Bring Your Own Device (BYOD) trends,

According to a new market research report “Cybersecurity Market by Solution (IAM, Encryption, DLP, UTM, Antivirus/Anti-Malware, Firewall, IDS/IPS, Disaster Recovery, DDOS Mitigation, SIEM), Service, Security Type, Deployment Mode, Organization Size, Vertical, and Region – Global Forecast to 2022”,published by MarketsandMarkets™, the Cybersecurity Market is expected to grow from USD 137.85 Billion in 2017 to USD 231.94 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 11.0%.

Browse 94 Market Data Tables and 46 Figures spread through 177 Pages and in-depth TOC onCybersecurity Market

Early buyers will receive 10% customization on this report

The major forces driving the Cybersecurity Market are strict data protection directives and cyber terrorism. The Cybersecurity Market is growing rapidly because of the growing security needs of Internet of Things (IoT) and Bring Your Own Device (BYOD) trends, and increased deployment of web and cloud-based business applications.

Request Report Brochure @

Application security is expected to grow at the highest CAGR from 2017 to 2022

Cybersecurity solutions are used to secure the network infrastructure and the devices connected through it. The demand for application security solutions is rapidly increasing, as the emergence of IoT and BYOD trends has connected large number of devices and applications via internet, which are susceptible to Advanced Persistent Threats (APTs). Further, the protection of these devices and applications is the prime objective of organizations. The application security segment is expected to witness the highest CAGR in the global Cybersecurity Market during the period of 2017-2022. North America is estimated to account for the largest market share in 2017, due to the presence of a number of security vendors in the region.

Aerospace and defense vertical is estimated to have the largest market size in 2017

The Cybersecurity Market is also segmented on the basis of various verticals, out of which the adoption of security solutions is expected to be the highest in the aerospace and defense vertical, as the critical data and applications used by this vertical are prone to advanced threats. Moreover, government; Banking, Financial Services, and Insurance (BFSI); and IT and telecom verticals are expected to gain traction during the forecast period.

North America is estimated to dominate the Cybersecurity Market in 2017

North America is estimated to hold the largest share of the Cybersecurity Market in 2017, due to technological advancements and early adoption of cybersecurity in the region. The market in APAC is expected to grow at the highest CAGR between 2017 and 2022. The primary driving forces for this growth are increasing technological adoption and huge opportunities across verticals, and strict directives for data privacy in APAC countries, especially India and China.

The report also encompasses different strategies, such as mergers and acquisitions, partnerships and collaborations, business expansions, and product developments, adopted by major players to increase their market share. Some of the major technology vendors include IBM Corporation (US), Hewlett Packard Enterprise (US), McAfee LLC (US), Trend Micro, Inc. (Japan), Symantec Corporation (US), Check Point Software Technologies Ltd. (Israel), Cisco Systems, Inc. (US), Palo Alto Networks, Inc. (US), Juniper Networks, Inc. (US), Fortinet, Inc. (US), FireEye, Inc. (US), Sophos Ltd. (UK), Rapid7, Inc. (US), EMC RSA(US), LogRhythm, Inc. (US), Optiv Security Inc. (US), Webroot, Inc. (US), CyberArk Software Ltd. (US), Qualys, Inc. (US), F-Secure (Finland), Trustwave Holdings, Inc. (US), Proofpoint, Inc. (US), Splunk, Inc. (US), Kaspersky Lab (Russia), and Imperva, Inc. (US).

Make an enquiry @

Browse Related Reports

Application Security Market by Component (Solutions, Services), Solution (Web Application Security, Mobile Application Security), Testing Type (SAST, DAST, IAST), Deployment Mode, Organization Size, Industry Vertical, Region – Global Forecast to 2022

Identity & Access Management Market by Component (Provisioning, Directory Services, Password Management, S SO, and Audit, Compliance, and Governance), Organization Size, Deployment Type, Vertical (BFSI, Telecom & IT), and Region – Global Forecast to 2021

Know More About our Knowledge Store @

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, “RT” connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

1 in 4 Couples Could See Their Holidays And Relationships Ruined This Summer Due To Social Media Addiction

Whilst on holiday, the biggest frustration comes from a partner’s often constant use of social media


Too much time spent checking social media whilst on holiday could result in arguments and even complete relationship breakdowns for couples this summer, a new survey has revealed.

The online survey of over 1000 married individuals* was commissioned by London-based family law firm Brookman last month and revealed that whilst many expected their partner to take work calls or emails whilst on holiday, their biggest frustration came from their partner’s often constant use of social media.

Although over half of respondents said their partner had sent an email or made a work-related phone call during a holiday and over a third said their partner often takes a laptop or phone with them on holiday, almost 80% felt that their partner had actually had a good work-life balance.

However, when it came to their use of social media whilst on holiday, the results showed a very different story. Over 60% said their partner checked social media at least once a day whilst on holiday, a quarter said that their partner checked emails or social media several times a day, with a further 2.6% stating ‘10x + a day’ and 6.8% saying ‘all the time’. Over a quarter of participants said they felt frustrated or angry that their partner wasn’t engaged, or seemed ‘distracted’ from the family whilst on holiday.

It is estimated that the average Internet user is now on social media and messaging services for over 2 hours per day and the issue of being ‘physically present’, but ‘emotionally distant’ is a growing problem for couples. [1] In fact, technology addiction has been claimed to be as damaging as other addictions that have traditionally been considered as severely detrimental to a relationship, such as alcoholism and drug addictions [4]. More alarmingly, excessive use of social media is now being used as grounds for divorce.[2]

Brookman commissioned the survey to explore this area further after noticing a rise in the number of people who were including excessive use of technology in their divorce petition statements. Senior Partner, Henry Brookman, says, ‘Addiction to technology is a growing problem for couples, as people spend more time in ‘virtual relationships’ with friends, followers and even complete strangers.

Unfortunately, we are seeing a rise in the number of people who consider this problem to be a contributing factor to their marriage breakdown. Often, by the time they turn to us, the problem has spiralled into an irreconcilable state, and divorce has become the only feasible option’.

Obviously, if the problem is tackled early, then divorce doesn’t have to be the answer. Here are a few simple ways of reducing the use of technology so that your holiday is a dream and your relationship remains intact.

Leaving your phone or tablet behind when you go out –

Where possible, don’t take your phone with you when going out for day trips or even for just a short walk across the beach. You’ll not miss anything for a couple of hours and your partner will value the opportunity to talk and have your full attention. Take a camera with you for snapping those happy memories.

Use Flight Mode –

If you’ll want to take photos whilst on holiday, put your phone on Flight Mode for short periods so that you can use the usual phone functions, but without the risk of distraction from endless social media updates.

Short and Sharp –

If you really do have to check social media, make sure you do so for only a minute or two and no more than twice a day (once in the morning and once in the evening). Most things don’t need an immediate reply, so don’t give yourself time to get caught up in unnecessary conversations whilst your partner is sat there waiting for you!

Teenagers and Higher-Income Households Most Likely to Struggle with Technology Addiction

One in three people find it difficult to take a break from technology, even when they know they should

A third of people (34 percent) in an online survey of 17 countries firmly agree[1] that they find it difficult to take a break from technology (my mobile device, computer, TV, etc.), even when I know I should. This compares to less than half that number (16 percent) who firmly disagree[1] that it is difficult to take a break.

The findings from global research experts, GfK, show that, internationally, gender makes next to no difference in people’s struggle to turn off their devices or ‘unplug’ from technology, with nearly equal percentages of both men and women agreeing they find it difficult.

However, the different age groups and income groups show distinct differences in susceptibility to being ‘always on’.

Younger age groups struggle most with technology addiction

Teenagers (15-19 year olds) are the most likely to struggle with technology addiction, with just under half (44 percent) firmly saying they find it difficult to take a tech break, even when they know they should. This dips to 41 percent for those in their twenties and to 38 percent for those in their thirties. It then falls significantly for the older age groups – standing at 29 percent of those in their forties, 23 percent for those in their fifties and 15 percent for those aged 60 and over.

Critically, the 50-59 and 60+ age groups are the tipping point, where there are higher percentages who firmly indicate they have no problem turning off their technology, than percentages saying they struggle to take a break.

“I find it difficult to take a break from technology, even when I know I should.”

Agreement and disagreement per age group, across 17 countries

Age Group

Agree (top 2 boxes)

Disagree (bottom 2 boxes)



















Source: GfK survey among 22,000 internet users aged 15+ in 17 countries


High income households show biggest gap between those finding it easy or difficult to take tech breaks.

For people living in high-income households (across all 17 countries), 39 percent find it difficult to take a break from technology, even when they know they should, while 11 percent find it easy – a gap of 28 percentage points. This contrasts to those in low-income households, where 30 percent find it difficult, while 20 percent find it easy – a gap of only 10 percentage points.

“I find it difficult to take a break from technology, even when I know I should.”

Agreement and disagreement per household income group, across 17 countries

Agree (top 2 boxes)

Disagree (bottom 2 boxes)

High income 



Medium-high income 



Medium-low income



Low income



Source: GfK survey among 22,000 internet users aged 15+ in 17 countries. Each income band represents a quarter of the total income across all 17 markets (e.g.high income = the top c.25% of earners)


China and the Americas have highest percentages who find taking a technology break difficult.Germans lead in finding it easy.

At country level, China (43 percent) has the highest percentage of online population who strongly agree that they find it difficult to break from technology. This is closely followed by the Latin American countries surveyed (Brazil 42 percent, Argentina 40 percent, Mexico 38 percent), with the USA coming fifth (31 percent).

On the other side, Germany has the highest percentage (35 percent) of online population who strongly disagree that taking a break from tech is difficult. This is followed by the Netherlands (30 percent), Belgium (28 percent) and Canada and Russia (both 27 percent).

GfK’s findings clearly show where the key markets lie at a number of levels – from brands offering the latest devices targeting happily ‘always-on’ consumers, to brands offering ‘quality time’ services that resonate with people who like to break from technology.

A complimentary report showing findings by gender, age and income for each of the 17 countries is available here:

Mobile marketing set to soar in UK

Sharp rise in mobile marketing as Britain boasts nearly 80m active mobile phones in circulation for the first time

A white paper titled ‘The State of SMS’ released today by Textlocal, one of the UK’s leading SMS marketing platforms, predicts a sharp rise in mobile marketing as Britain boasts nearly 80m active mobile phones in circulation for the first time. Despite these findings, only 50% of businesses surveyed are currently using SMS as part of their marketing strategies.

The white paper illustrates how 37.2 million consumers have opted to use SMS and mobile communications as their preferred choice for receiving notifications from businesses. This number is predicted to rise to 48.7 million in 2020, making SMS the fastest growing marketing channel in the UK.

The growth in smartphone usage and technological advancements have radically transformed the way British consumers behave and how businesses engage with them. Ofcom estimates that a staggering 93% of the UK’s population now own a mobile phone, with the majority keeping them to hand for more than 16 hours a day.

The growing influence of the medium is also highlighted by the fact that 98% of branded or business-related texts are opened by mobile users, with 90% read within 3 minutes of receiving them. The report goes on to highlight that 23.5m people will respond to a business text message in 2017 and that 7bn texts will be sent this year alone.

Jason Palgrave-Jones, Managing Director of Textlocal, comments: “Britain is fast becoming a ‘mobile first’ society as mobile phones are often the first and last thing people engage with each day. By their very nature, mobile phones are to hand and provide an unrivalled platform for brands to communicate directly with their audiences. These are exciting times for those involved in the mobile industry as the benefits to businesses and consumers are realised.”
SMS communication is already a leading tool for businesses looking to engage directly with customers, whether it’s to share delivery updates, appointment confirmations or marketing promotions. These messages and other applications are expected to grow rapidly in the coming months.

Rachel Aldighieri, Managing Director of the Direct Marketing Association, adds: “It’s clear that mobile marketing and SMS is set to rise as UK consumers remain intrinsically linked with their phones. The medium is already widely used for sending marketing messages, however as technologies grow we expect to see an exponential rise in its use amongst businesses and consumers.”

To help manage the growth in mobile and SMS marketing, new General Data Protection Regulations (GDPR) are set to come into force in May 2018. This will ensure businesses looking to engage in SMS marketing are compliant and have appropriate platforms and permissions in place when doing so.

A full version of the report can be found by contacting

Over Half of Websites Collect Visitors’ Email Addresses, Risking Privacy

Commonly collected information about website visitors may not be safeguarded, according to new survey.

Over 50% of websites collect visitors’ email addresses, creating the possibility of privacy breaches, as revealed by a survey conducted by Clutch, a leading research and reviews platform for business services.

Website visitors’ email addresses are most commonly collected (57%), followed by names (47%), and locations (45%), the survey found. Although this information can provide valuable insights for businesses, inconsistent security measures may increase the risk to visitors’ privacy. Industry leaders point out that email addresses present the greatest security risk to consumers.

“When data is correlated over multiple web services, whether that is a Gmail account, a bank account, or a password retrieval from Facebook, it’s done through the email address,” said Idan Udi Edry, CEO of Trustifi, a company specializing in email transaction data security and privacy. “The combination of an email address and a name is enough [for a hacker] to start the reconnaissance on someone as a user.”

Information Collected By Websites (PRNewsfoto/Clutch)
Information Collected By Websites (PRNewsfoto/Clutch)


Although security tools are widely available, 63% of website managers admit that they do not currently use common security features, including encryption. Michael Tys is a mobile developer at TechMagic, a mobile app and web development studio based in Ukraine. He believes cumbersome user experience may explain the lack of widespread adoption of security tools.

“The user is required to do a lot of things–provide your password, your cat’s name, the street you’re living on, your favorite number,” said Tys. He is encouraged by the increasing availability of banking and other apps that use a fingerprint to unlock encrypted information.

Once a website visitor’s information has been collected, decisions about storage and hosting can help to avoid privacy risks.

When it comes to how they host their sites, website managers are split nearly evenly. Forty-seven percent (47%) use self-hosting services, while 49% use externally managed servers. Self-hosting provides the highest level of security and control.

Websites are also split in how they store visitors’ information. Many rely on a combination of storage on the website itself (48%), on a third party app (46%), or offline (25%), all of which can benefit from widely available security tools.

Despite this evidence of privacy risks, the survey also found that respondents are aware that improvement is needed. In particular, use of encryption appears to be on the rise: More than one in five respondents plan to encrypt sensitive information this year.

Clutch’s 2017 Website Security Survey included 302 website managers who built and/or maintain a website for personal, business, or other use.

To read the full report and source the survey data visit:

Brits reveal nearly half the nation have made a best friend through social media

Over half of Brits (54%) claim to have met up with someone they originally met on social media

Research commissioned by Diet Coke has found that Brits have an average of between 100- 200 social media followers, yet only 3-5 who they would consider ‘close’ friends offline.

The research*, commissioned to celebrate Diet Coke’s Get The Gang Back Together campaign, also found that despite the continued dominance of social media, what we all really yearn for is quality face to face time with our friends and when asked about their preferred means of communication with friends, 69% opted for catching up in person rather than via social media (11%), group chats (8%), text message (8%) or a phone call (3%).

As encouraging as it may seem to hear how traditional means of nurturing friendships and relationships haven’t been forgotten altogether, social media appears to be playing a significant role in the way that we form some friendships in the first place. Over half of Brits (54%) claim to have met up with someone they originally met on social media and 44% say they made a new best friend thanks to their online networks.

Social media is also proving to be a necessary source of confidence for many given that 23% admit that it takes just 10-25 likes to make us feel valued by our online friends and 60% also stating that getting likes helps to boost their confidence.

Natalie Whitehead- Farr, Senior Brand Manager for Coca-Cola Great Britain added, “Diet Coke is all about celebrating those amazing moments we have with our friends.

“The rise of social media means that we can communicate with our friends easily and it is also a great tool for meeting new people. However, it is encouraging to see that we all really do value the opportunity to share good times in person, which is what we are calling for people to do more.”

This year, Diet Coke launched the Get The Gang Back Together campaign, celebrating and encouraging the amazing moments friends share when they are together. #ItStartedWithADietCoke

A third of UK adults now using Facebook as their main source of news

36 percent of UK adults use Facebook to read up on daily news and current events

Over a third of adults* in the UK admit to using social networking site, Facebook, as their primary means for reading the news and staying up-to-date with what’s going on in the world.

New research* on behalf of Compare Cover, the life insurance comparison website, shows that 36 percent of Brits use Facebook purely to keep on top of current affairs and trending topics in the news, rather than turning to newspapers or online news sites.

Confirming that the scope of social networking sites continues to expand**, it seems that the world’s biggest social network is giving rise to a host of Brits who prefer to have their news stories recommended by friends and family, rather than having to go straight to the source.

Compare Cover’s Business Development Director, Mike Preston, said: “With the term ‘fake news’ dominating the media at the moment, it’s really interesting to see that the UK public are turning towards social networking sites for their news rather than to traditional media, as they might have done previously.

“It may well be that this offers a much more tailored approach to reading the news than we’ve experienced in the past, because we know that we are more likely to be interested in stories that our peers are interested in. What’s evident from these results is that Facebook and similar sites have provided Brits with the opportunity to decide for themselves which stories hold more interest and validity than others, and can easily recommend those stories to their Facebook friends.”

The results come as part of a campaign looking at what people truly value in life from Compare Cover, which has been helping people with their insurance needs since 1999.

Alongside those making the claim, nearly half of Brits (49 percent) admitted to using Facebook for keeping up-to-date with others while still keeping a low profile, and a majority of 62 percent of respondents said they used Facebook to keep in touch with family and friends.

Of those questioned, residents in Northern Ireland and the North East were most likely to use Facebook purely to find out what other users were up to, while people in Scotland were the most likely in the UK to use it primarily for staying in touch with family and friends.

One in ten respondents admitted to using Facebook because they don’t want to miss out, with those in Northern Ireland (27 percent) the most concerned about not being in the loop. Meanwhile, six percent said they used the social media platform for work purposes.

On Facebook being used for keeping tabs on others, Mike added: “Not wanting to expose yourself online is an admirable trait in many ways, as much of our personal activity is now accessible online. Safeguarding ourselves and our families in any way we can is as much a tradition in Britain as ‘Keeping up with the Jones’’ is perceived by many to be.

“But not only has the rise of digital enabled us to keep in touch with loved ones more easily, it has also made ensuring your home and family are protected against potential unforeseen events much easier too. With the rise of digital comparison platforms offering the consumer unprecedented access to a wide range of policies quickly and efficiently, it’s now possible to protect your family’s future from as little as £5 per month.”

Global FMCG Online Sales Grew by 26% in 2016, According to Kantar Worldpanel

UK online grocery sales reached 7.3% market share in 2016

Kantar Worldpanel’s quarterly FMCG E-commerce Index, published today, reveals the global growth of the FMCG e-commerce market. In 2016, global FMCG online sales grew by 26%, with e-commerce now contributing to 35% of global FMCG growth.

The share of grocery shopping conducted online continues to rise, particularly in the world’s most advanced e-commerce markets, such as South Korea, China and the UK. In the UK, online sales grew from 6.7% to 7.3% value share in the last year alone. British shoppers are second only to South Koreans in the proportion of groceries they buy online.

Table 1: E-commerce value share per markets

(Percentage of e-commerce FMCG purchases vs. total consumers FMCG purchases across all channels)

                                  E-commerce     E-commerce     Percentage
                                    value share    value share    point change
                Market                  2015           2016          (yoy)
             South Korea               14.6%          19.7%           5.1
                  UK                    6.7%           7.3%           0.6
            Mainland China              4.0%           5.7%           1.7
                Taiwan                  4.5%           5.7%           1.2
                France                  5.1%           5.5%           0.4
                Spain                   1.3%           1.7%           0.4
               Portugal                 0.8%           1.0%           0.2
              Argentina                 1.0%           0.8%           -0.2
               Malaysia                 0.4%           0.7%           0.3
               Thailand                 0.3%           0.6%           0.3
               Vietnam                  0.3%           0.4%           0.1
                Brazil                  0.1%           0.1%            0


In 2016, FMCG e-commerce value growth was highest in the most mature markets in Asia: China (+53%) and South Korea (+41%).

In Europe, the countries with the strongest sales growth are Spain and Portugal, up +29% and +24% respectively, with the biggest e-commerce markets, UK and France, still growing at a pace of +8%.

While China and South Korea are clearly embracing the digital shopping experience, Latin America remains less engaged. In the US, the share of e-commerce represents just 1.5%. However, with initiatives from Amazon and more established US grocery retailers, the region is likely to catch up quickly.

Table 2. Evolution of consumers online purchases of FMCG products in 2016 by percentage value share

                          Value share

     Market                2016 vs 2015
    Thailand                 109%
    Vietnam                   74%
    Malaysia                  68%
    Mainland China            53%
    South Korea               41%
    Taiwan                    36%
    Spain                     29%
    Portugal                  24%
    France                    8%
    UK                        8%
    Brazil                    8%
    Argentina                 7%


FMCG e-commerce penetration

Kantar Worldpanel identifies three key e-commerce markets: advanced, mature and emerging. South Korea leads the advanced market, where almost 70% of the population is shopping online more than once per month. The UK, France, USA, Mainland China and Taiwan sit within the mature market where online is reaching more than 25% of the population.

The emerging market covers regions such as parts of Latin America, where e-commerce’s share remains small with less than 10% of the population shopping online. However, this should grow as connectivity improves and a new group of consumers have access to online shopping for the first time.

The proportion of the population that has purchased FMCG goods online at least once per year is steadily increasing across the globe, aside from Argentina.

Table 3. Percentage of households that bought online FMCG products at least once each year

                         E-commerce %
                          penetration      E-commerce %
    Market                   2015        penetration 2016
    South Korea              64.0%            69.4%
    Mainland China           44.6%            54.6%
    Taiwan                   43.3%            49.3%
    UK                       27.4%            27.5%
    France                   24.6%            26.2%
    Spain                    21.6%            24.7%
    Malaysia                 5.4%              9.8%
    Vietnam                  5.4%              8.0%
    Thailand                 4.0%              7.3%
    Argentina                7.2%              6.7%
    Portugal                 6.1%              6.5%
    Brazil                   1.9%              2.3%


FMCG e-commerce frequency

Frequency of online shopping is also increasing globally, with UK online shoppers buying more often than anywhere else, purchasing an average of 15.4 times a year, up from 14.1 in 2015.

Table 4. Average number of FMCG purchases made per household each year through online channels

                      E-commerce      E-commerce
    Market              frequency 2015  frequency 2016
    UK                       14.1            15.4
    South Korea              12.7            15.2
    France                    9.3            9.8
    Argentina                 7.7            7.3
    Mainland China            5.0            6.1
    Taiwan                    4.0            4.7
    Portugal                  3.7            4.0
    Spain                     3.0            3.5
    Malaysia                  3.0            2.5
    Vietnam                   2.3            2.3
    Thailand                  2.0            2.3
    Brazil                    1.5            1.4


FMCG e-commerce spend per shopping trip
Whilst frequency of online shopping is on the rise, the average spend per shopping occasion remains much higher than offline. The average online spend is twice as high as offline in South Korea, Taiwan and France, and over four times as high in the UK. At $83.40, UK online baskets are the largest in the world.

Our data also shows that in the UK, the average e-commerce shopping occasion is worth $64.90 more than the average offline shopping trip. The higher online spend is a combination of shoppers choosing online primarily for large stock up trips and retailers requiring a minimum spend.

Table 5. FMCG online spend per occasion in US Dollars 2015 vs 2016

                       FMCG online spend  FMCG online spend
                         per occasion in    per occasion in
    Market                     2015               2016
    UK                       85.2 USD           83.4 USD
    France                   71.2 USD           68.6 USD
    Portugal                 51.3 USD           53.5 USD
    Spain                    46.5 USD           43.8 USD
    Taiwan                   33.5 USD           33.7 USD
    South Korea              21.3 USD           22.8 USD
    Argentina                16.9 USD           20.2 USD
    Mainland China           19.5 USD           19.2 USD
    Brazil                   20.2 USD           18.8 USD
    Malaysia                 10.9 USD           17.8 USD
    Thailand                 18.0 USD           17.3 USD
    Vietnam                  14.6 USD           16.1 USD


Table 6. Difference in average spend per occasion online vs offline

                   Online spend    Offline spend   spend per        Index spend
                   per occasion in per occasion in occasion online  online vs
    Market         2016            2016            vs offline       offline
    UK                83.4 USD        18.5 USD         64.9 USD           4.5
    France            68.6 USD        34.3 USD         34.3 USD           2.0
    Portugal          53.5 USD        38.2 USD         15.3 USD           1.4
    Spain             43.8 USD        16.2 USD         27.6 USD           2.7
    Taiwan            33.7 USD        14.0 USD         19.7 USD           2.4
    South Korea       22.8 USD        10.4 USD         12.4 USD           2.2
    Argentina         20.2 USD        11.9 USD         8.3 USD            1.7
    Mainland China    19.2 USD        14.8 USD         4.4 USD            1.3
    Brazil            18.8 USD        13.4 USD         5.4 USD            1.4
    Malaysia          17.8 USD         6.6 USD         11.2 USD           2.7
    Thailand          17.3 USD         2.6 USD         14.7 USD           6.7
    Vietnam           16.1 USD         4.4 USD         11.7 USD           3.7


Stéphane Roger, global shopper and retail director, Kantar Worldpanel, explains:

“This report provides a snapshot update on the FMCG global e-commerce market. We wanted to provide our clients with up to date findings, given this is such a fast changing market. Even since last September’s ‘The future of e-commerce in FMCG’ report, we have seen significant changes in global e-commerce-a growth acceleration of +26% vs. +15% in 2015.

“The future development of e-commerce is strongly connected to the culture, habits and beliefs of each country. Kantar Worldpanel’s quarterly e-commerce index is designed to help retailers and brands navigate their online future; a one size fits all approach will not work.”

Eric Batty, global e-commerce business development director, Kantar Worldpanel continues:

“E-commerce accounts for 4.6 % of the FMCG market globally but represents 35% of the growth-eight times its weight in the market. E-commerce may only reach a small proportion of grocery shoppers but it’s no surprise that manufacturers are investing considerably in this channel – many of them creating dedicated teams to build their online strategies – because it represents the main accelerator to their future growth.”

Fraser McKevitt, head of retail and consumer insight, Kantar Worldpanel UK adds:

“Less than one third of UK households currently buy their groceries online, suggesting there is still significant headroom for e-commerce to grow from 2016’s 7.3% market share. The biggest increases in uptake are seen from slightly older shoppers; a combination of families retaining the habit even as their children grow up, and more mature households now feeling confident to take the digital shopping plunge. The biggest challenge remains resolving the tension between what connected consumers want and how retailers can deliver this profitably.”

About Kantar Worldpanels FMCG Ecommerce Index

This quarterly study is based on the research extracted from Kantar Worldpanel global consumer panels. Kantar Worldpanel tracks shopping behaviour in 60 countries through a sample of 450,000 shoppers worldwide that provide exhaustive and continuous information of their shopper behaviour. A section of 130,000 of them, representing purchase behaviour in Argentina, Brazil, Mainland China, France, Malaysia, Portugal, South Korea, Spain, Taiwan, Thailand, UK and Vietnam, have been used in the creation of this quarterly barometer.

Please note that loose fresh produce is excluded from the definition of FMCG and grocery.

If you would like direct access to more insights on e-commerce, please download the latest version of Kantar Worldpanel’s e-commerce report.

About Kantar Worldpanel

Kantar Worldpanel is the global expert in shoppers’ behaviour.

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.

For further information, please visit us at

Twitter: Google+: LinkedIn: Facebook: RSS: Newsletter:

About Kantar

Kantar is one of the world’s leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at

Twitter: Facebook: Google +: LinkedIn