Email marketers are not even doing the basics, yet they want to use sophisticated techniques. Email marketing only succeeds with the basics in place.
Almost 20% of emails never reach their recipients. Here’s what you can do about it.
Responding to emails that make you angry could be bad for you. Far better to do nothing, research shows.
Email triggers more emotions in senders than voicemail. But the content is more negative in emails than voicemails.