Sometime around 2011 or 2012, it suddenly became very easy to predict what people would be doing in public places: Most would be looking down at their phones. For years, mobile phones weren’t much to look at. The screens were small, and users needed to press the same key several times to type a single letter…
New campaigns need to be designed around the smartphone and other high-end mobile devices if they are going to have the greatest market penetration.
A new program by Google, called Accelerated Mobile Pages (AMP) aims to dramatically reduce loading times for mobile users who click on article links on Google’s search engine.
Mobile is the prime place to advertise, and here’s how it’s being done more in 2015.
Speaking directly to your customer’s needs is essential for mobile marketing, but that “conversation” will end quickly if you don’t have a quality website
Tips on how to get the most out of your tablet when it comes to mobile shopping